Comments on: What Madewell Did Well on Facebook http://scalableintimacy.com/where-your-brand-gets-buttered/ Branding in the age of social media. Sat, 21 Jan 2012 06:26:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Storefront Social Blog » Blog Archive » Storefronts and websites http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-6452 Storefront Social Blog » Blog Archive » Storefronts and websites Thu, 02 Sep 2010 11:04:33 +0000 http://scalableintimacy.com/?p=396#comment-6452 [...] http://scalableintimacy.com/where-your-brand-gets-buttered/ Share [...] [...] http://scalableintimacy.com/where-your-brand-gets-buttered/ Share [...]

]]> By: Joe Chernov http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-786 Joe Chernov Mon, 23 Feb 2009 13:56:26 +0000 http://scalableintimacy.com/?p=396#comment-786 I agree entirely with Mr. de Blois. Madewell is treating social media as, well, media. They are applying traditional tactics (coupons) to a new communications channel. Sure it's a nice safe move, and perhaps they've beat Banana to the punch, but there is so much more brands can do to engage consumers on social networks. de Blois has some great suggestions. Madewell stores are popping up all over the place, why not invite members to visit stores before they are open to the general public? Something to underscore the all-important air of exclusivity. I agree entirely with Mr. de Blois. Madewell is treating social media as, well, media. They are applying traditional tactics (coupons) to a new communications channel. Sure it's a nice safe move, and perhaps they've beat Banana to the punch, but there is so much more brands can do to engage consumers on social networks. de Blois has some great suggestions. Madewell stores are popping up all over the place, why not invite members to visit stores before they are open to the general public? Something to underscore the all-important air of exclusivity.

]]> By: Joe Chernov http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-6518 Joe Chernov Mon, 23 Feb 2009 13:56:00 +0000 http://scalableintimacy.com/?p=396#comment-6518 I agree entirely with Mr. de Blois. Madewell is treating social media as, well, media. They are applying traditional tactics (coupons) to a new communications channel. Sure it's a nice safe move, and perhaps they've beat Banana to the punch, but there is so much more brands can do to engage consumers on social networks. de Blois has some great suggestions. Madewell stores are popping up all over the place, why not invite members to visit stores before they are open to the general public? Something to underscore the all-important air of exclusivity. I agree entirely with Mr. de Blois. Madewell is treating social media as, well, media. They are applying traditional tactics (coupons) to a new communications channel. Sure it's a nice safe move, and perhaps they've beat Banana to the punch, but there is so much more brands can do to engage consumers on social networks. de Blois has some great suggestions. Madewell stores are popping up all over the place, why not invite members to visit stores before they are open to the general public? Something to underscore the all-important air of exclusivity.

]]> By: Patrick OMalley http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-771 Patrick OMalley Mon, 23 Feb 2009 04:33:31 +0000 http://scalableintimacy.com/?p=396#comment-771 The 15% is just a start, and was quick to implement. They don't have to do everything else today. Like most businesses, all they have to do is beat their competitors, who are incredibly slow to use social media. The 15% is just a start, and was quick to implement. They don't have to do everything else today. Like most businesses, all they have to do is beat their competitors, who are incredibly slow to use social media.

]]> By: Patrick OMalley http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-6517 Patrick OMalley Mon, 23 Feb 2009 04:33:00 +0000 http://scalableintimacy.com/?p=396#comment-6517 The 15% is just a start, and was quick to implement. They don't have to do everything else today. Like most businesses, all they have to do is beat their competitors, who are incredibly slow to use social media. The 15% is just a start, and was quick to implement. They don't have to do everything else today. Like most businesses, all they have to do is beat their competitors, who are incredibly slow to use social media.

]]> By: Steven de Blois http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-770 Steven de Blois Mon, 23 Feb 2009 00:30:24 +0000 http://scalableintimacy.com/?p=396#comment-770 15% is making everyone excited??? Come on...where is the creativity & thoughtful incentive? How about a limited edition piece of clothing designed especially for their Facebook fans. Talk about creating an army of Promoters on the Loyalty curve. 15% is making everyone excited??? Come on…where is the creativity & thoughtful incentive? How about a limited edition piece of clothing designed especially for their Facebook fans. Talk about creating an army of Promoters on the Loyalty curve.

]]> By: Steven de Blois http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-6516 Steven de Blois Mon, 23 Feb 2009 00:30:00 +0000 http://scalableintimacy.com/?p=396#comment-6516 15% is making everyone excited??? Come on...where is the creativity & thoughtful incentive? How about a limited edition piece of clothing designed especially for their Facebook fans. Talk about creating an army of Promoters on the Loyalty curve. 15% is making everyone excited??? Come on…where is the creativity & thoughtful incentive? How about a limited edition piece of clothing designed especially for their Facebook fans. Talk about creating an army of Promoters on the Loyalty curve.

]]> By: Adriel Hampton http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-769 Adriel Hampton Sun, 22 Feb 2009 23:32:18 +0000 http://scalableintimacy.com/?p=396#comment-769 This is how social media SHOULD be used. I mean, I'd much rather get coupon codes from my favorite chain pizza joints or from Macy's then have to pull them out of the mail and newspapers. Wouldn't plenty of people? This is how social media SHOULD be used. I mean, I'd much rather get coupon codes from my favorite chain pizza joints or from Macy's then have to pull them out of the mail and newspapers. Wouldn't plenty of people?

]]> By: Adriel Hampton http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-6515 Adriel Hampton Sun, 22 Feb 2009 23:32:00 +0000 http://scalableintimacy.com/?p=396#comment-6515 This is how social media SHOULD be used. I mean, I'd much rather get coupon codes from my favorite chain pizza joints or from Macy's then have to pull them out of the mail and newspapers. Wouldn't plenty of people? This is how social media SHOULD be used. I mean, I'd much rather get coupon codes from my favorite chain pizza joints or from Macy's then have to pull them out of the mail and newspapers. Wouldn't plenty of people?

]]> By: Casey Walker http://scalableintimacy.com/where-your-brand-gets-buttered/comment-page-1/#comment-768 Casey Walker Sun, 22 Feb 2009 23:28:39 +0000 http://scalableintimacy.com/?p=396#comment-768 Thanks for the inspiration, I'm going to figure out something for my twitter followers and Facebook fans/group members this week. Cheers Casey <a href="http://www.mymilliondollarmovie.com" target="_blank">www.mymilliondollarmovie.com</a> Thanks for the inspiration, I'm going to figure out something for my twitter followers and Facebook fans/group members this week.

Cheers
Casey
http://www.mymilliondollarmovie.com

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