Twitter Bowl

Laura Fitton posted a summary of Twitter-related activity on her blog this morning, and made mention of the brands advertising in the game who were making some effort to monitor real-time consumer response on Twitter:

Thanks to many readers’ replies, I know that @etradebaby, @overstockdotcom, @danperry of Cars.com and @sobeworld are all engaging live during the game. Twitter veteran @scottmonty (Ford) has been commenting about Ford and Super Bowl ads. @DunkinDonuts didn’t blip when their ad aired. Any others?

I was even more interested in this post by Mack at Viral Garden, who highlighted Network Solution’s (a GoDaddy.com competitor) opportunistic effort to capitalize on some of the ill will generated by their crass and sophomoric boob-fest:

Been thinking a lot about the approaches to Twitter represented by the above… most focused on the “forest” through some kind of aggregation, monitoring, or campaign; another focused on the “trees” of trying to get a couple of deals done in response to someone’s expression of outrage. The first is perhaps more scalable, the second arguably more intimate.

Which do you think makes more sense?

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Tagged as: Advertising, Dunkin Donuts, Ford Motor Company, Laura Fitton, Super Bowl, Twitter