It all started here, if you missed it.
Holy crap:

Elapsed time from blog post, less than 5 hours.
I will never buy a bag from anyone else, and I will flog this story like a carpet going forward.
Bravo, Timbuk2. You guys are the varsity.
Branding in the age of social media.
by Michael Troiano on October 20, 2009
It all started here, if you missed it.
Holy crap:

Elapsed time from blog post, less than 5 hours.
I will never buy a bag from anyone else, and I will flog this story like a carpet going forward.
Bravo, Timbuk2. You guys are the varsity.
Tagged as: Case Study, Customer Service, Timbuk2
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