Comments on: The Price of Intimacy http://scalableintimacy.com/the-price-of-intimacy/ Branding in the age of social media. Sat, 17 Mar 2012 18:04:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Robert Kruh http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-889 Robert Kruh Fri, 27 Feb 2009 10:56:17 +0000 http://scalableintimacy.com/?p=424#comment-889 Great post, interesting! Great post, interesting!

]]> By: Robert Kruh http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-6535 Robert Kruh Fri, 27 Feb 2009 10:56:00 +0000 http://scalableintimacy.com/?p=424#comment-6535 Great post, interesting! Great post, interesting!

]]> By: Jim http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-881 Jim Thu, 26 Feb 2009 21:07:53 +0000 http://scalableintimacy.com/?p=424#comment-881 I tend to think that companies will get the social media experience they deserve. For companies with a real customer focus, that care about the customer experience they provide, social media will open up new opportunities and hold much promise. But these companies are already listening to their customers and responding, though in other ways. Not every company wants customer perception revealed and not every company wants to respond by improving customer experience. I’m sure we all know companies that have a separate, elite team dedicated to servicing their own senior executives. They know their customer experience isn’t up to snuff, and their response it to devise a way to hide that fact from themselves. Yes, fear of the truth really is holding some companies back. For them, the gap between what they say about themselves in advertising and how their customers actually feel about them is frighteningly large. I tend to think that companies will get the social media experience they deserve. For companies with a real customer focus, that care about the customer experience they provide, social media will open up new opportunities and hold much promise. But these companies are already listening to their customers and responding, though in other ways.

Not every company wants customer perception revealed and not every company wants to respond by improving customer experience. I’m sure we all know companies that have a separate, elite team dedicated to servicing their own senior executives. They know their customer experience isn’t up to snuff, and their response it to devise a way to hide that fact from themselves.

Yes, fear of the truth really is holding some companies back. For them, the gap between what they say about themselves in advertising and how their customers actually feel about them is frighteningly large.

]]> By: Jim http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-6534 Jim Thu, 26 Feb 2009 21:07:00 +0000 http://scalableintimacy.com/?p=424#comment-6534 I tend to think that companies will get the social media experience they deserve. For companies with a real customer focus, that care about the customer experience they provide, social media will open up new opportunities and hold much promise. But these companies are already listening to their customers and responding, though in other ways. Not every company wants customer perception revealed and not every company wants to respond by improving customer experience. I’m sure we all know companies that have a separate, elite team dedicated to servicing their own senior executives. They know their customer experience isn’t up to snuff, and their response it to devise a way to hide that fact from themselves. Yes, fear of the truth really is holding some companies back. For them, the gap between what they say about themselves in advertising and how their customers actually feel about them is frighteningly large. I tend to think that companies will get the social media experience they deserve. For companies with a real customer focus, that care about the customer experience they provide, social media will open up new opportunities and hold much promise. But these companies are already listening to their customers and responding, though in other ways.

Not every company wants customer perception revealed and not every company wants to respond by improving customer experience. I’m sure we all know companies that have a separate, elite team dedicated to servicing their own senior executives. They know their customer experience isn’t up to snuff, and their response it to devise a way to hide that fact from themselves.

Yes, fear of the truth really is holding some companies back. For them, the gap between what they say about themselves in advertising and how their customers actually feel about them is frighteningly large.

]]> By: Heidi Unruh http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-855 Heidi Unruh Wed, 25 Feb 2009 20:52:25 +0000 http://scalableintimacy.com/?p=424#comment-855 I'm not convinced that traditional marketers simply have a tough time letting go of the old ways - although that is part the story. As a recent convert to social media marketing, I did initially find the risks associated with social media transparency a concern, but it took only a little digging and prodding for me to see the real value, and ultimately the light. Most marketers are pragmatic. It's not that they just don't see the value or want to make the leap, its often that they can't SELL the value of it internally. Try telling a skeptical CEO that your going to"particpate on the web" to manage perception and drive leads--especially during a time when leads are more important than ever. I believe the future of marketing for those companies that don't sell social media solutions will be a hodgepodge of "participating on the Web" and other more traditional marketing. At least for the time being. It's certainly a necessary step in the right direction. Thoughts? I'm not convinced that traditional marketers simply have a tough time letting go of the old ways – although that is part the story. As a recent convert to social media marketing, I did initially find the risks associated with social media transparency a concern, but it took only a little digging and prodding for me to see the real value, and ultimately the light.

Most marketers are pragmatic. It's not that they just don't see the value or want to make the leap, its often that they can't SELL the value of it internally. Try telling a skeptical CEO that your going to"particpate on the web" to manage perception and drive leads–especially during a time when leads are more important than ever.

I believe the future of marketing for those companies that don't sell social media solutions will be a hodgepodge of "participating on the Web" and other more traditional marketing. At least for the time being. It's certainly a necessary step in the right direction. Thoughts?

]]> By: Heidi Unruh http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-6533 Heidi Unruh Wed, 25 Feb 2009 20:52:00 +0000 http://scalableintimacy.com/?p=424#comment-6533 I'm not convinced that traditional marketers simply have a tough time letting go of the old ways - although that is part the story. As a recent convert to social media marketing, I did initially find the risks associated with social media transparency a concern, but it took only a little digging and prodding for me to see the real value, and ultimately the light. Most marketers are pragmatic. It's not that they just don't see the value or want to make the leap, its often that they can't SELL the value of it internally. Try telling a skeptical CEO that your going to"particpate on the web" to manage perception and drive leads--especially during a time when leads are more important than ever. I believe the future of marketing for those companies that don't sell social media solutions will be a hodgepodge of "participating on the Web" and other more traditional marketing. At least for the time being. It's certainly a necessary step in the right direction. Thoughts? I'm not convinced that traditional marketers simply have a tough time letting go of the old ways – although that is part the story. As a recent convert to social media marketing, I did initially find the risks associated with social media transparency a concern, but it took only a little digging and prodding for me to see the real value, and ultimately the light.

Most marketers are pragmatic. It's not that they just don't see the value or want to make the leap, its often that they can't SELL the value of it internally. Try telling a skeptical CEO that your going to"particpate on the web" to manage perception and drive leads–especially during a time when leads are more important than ever.

I believe the future of marketing for those companies that don't sell social media solutions will be a hodgepodge of "participating on the Web" and other more traditional marketing. At least for the time being. It's certainly a necessary step in the right direction. Thoughts?

]]> By: Steve G. http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-850 Steve G. Wed, 25 Feb 2009 16:42:06 +0000 http://scalableintimacy.com/?p=424#comment-850 You couldn't be more right about the need to manage perceptions and the hardship caused by distance from the objective truth. Conversely, look at a company like Victoria Secret. Look at the perception they heavily manage with their stable of supermodels. What is their incentive to engage in "objective" truth? For them, I would think that the perception is far more necessary than any objective truth. You couldn't be more right about the need to manage perceptions and the hardship caused by distance from the objective truth.

Conversely, look at a company like Victoria Secret. Look at the perception they heavily manage with their stable of supermodels. What is their incentive to engage in "objective" truth? For them, I would think that the perception is far more necessary than any objective truth.

]]> By: Steve G. http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-6532 Steve G. Wed, 25 Feb 2009 16:42:00 +0000 http://scalableintimacy.com/?p=424#comment-6532 You couldn't be more right about the need to manage perceptions and the hardship caused by distance from the objective truth. Conversely, look at a company like Victoria Secret. Look at the perception they heavily manage with their stable of supermodels. What is their incentive to engage in "objective" truth? For them, I would think that the perception is far more necessary than any objective truth. You couldn't be more right about the need to manage perceptions and the hardship caused by distance from the objective truth.

Conversely, look at a company like Victoria Secret. Look at the perception they heavily manage with their stable of supermodels. What is their incentive to engage in "objective" truth? For them, I would think that the perception is far more necessary than any objective truth.

]]> By: Jason http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-847 Jason Wed, 25 Feb 2009 15:30:23 +0000 http://scalableintimacy.com/?p=424#comment-847 Great post. It's pretty simple from my perspective but fantastically difficult to execute. Traditional marketers have a tough time letting go of 'what it used to be like' and need to realize that with the explosion of social media, people aren't fooled by traditional marketing BS. I'm a firm believer that openness and transparency is what people want. Look at social media companies, they don't do traditional marketing, they "participate on the web" and THAT is their marketing strategy. To be short and sweet, put it out there, get feedback, adjust and rinse and repeat. It's more efficient and much more effective. Great post. It's pretty simple from my perspective but fantastically difficult to execute. Traditional marketers have a tough time letting go of 'what it used to be like' and need to realize that with the explosion of social media, people aren't fooled by traditional marketing BS. I'm a firm believer that openness and transparency is what people want. Look at social media companies, they don't do traditional marketing, they "participate on the web" and THAT is their marketing strategy.

To be short and sweet, put it out there, get feedback, adjust and rinse and repeat. It's more efficient and much more effective.

]]> By: Jason http://scalableintimacy.com/the-price-of-intimacy/comment-page-1/#comment-6531 Jason Wed, 25 Feb 2009 15:30:00 +0000 http://scalableintimacy.com/?p=424#comment-6531 Great post. It's pretty simple from my perspective but fantastically difficult to execute. Traditional marketers have a tough time letting go of 'what it used to be like' and need to realize that with the explosion of social media, people aren't fooled by traditional marketing BS. I'm a firm believer that openness and transparency is what people want. Look at social media companies, they don't do traditional marketing, they "participate on the web" and THAT is their marketing strategy. To be short and sweet, put it out there, get feedback, adjust and rinse and repeat. It's more efficient and much more effective. Great post. It's pretty simple from my perspective but fantastically difficult to execute. Traditional marketers have a tough time letting go of 'what it used to be like' and need to realize that with the explosion of social media, people aren't fooled by traditional marketing BS. I'm a firm believer that openness and transparency is what people want. Look at social media companies, they don't do traditional marketing, they "participate on the web" and THAT is their marketing strategy.

To be short and sweet, put it out there, get feedback, adjust and rinse and repeat. It's more efficient and much more effective.

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