This little gem stands in sharp contrast to another app which caught a lot of attention lately, namely Dunkin‘ Donuts’ comparatively humble Dunkin’ Run app as covered by Jedi Master Chris Brogan a while ago…
So which is better?
Well, for those who worship at the alter of “Engagement,” clearly the Pizza Hut app. It seems takes advantage of every possible nook and cranny of the iPhone SDK to turn something as mundane as ordering wings into an interactive arcade experience. It includes a racing game, for chrissakes. How could you be more engaged? You could spend the evening with this thing.
All the Dunkin’ Donuts app does is help you buy more coffee for other people. It’s not shiny. Shaking it does nothing. Tilting it, same. It lacks a racing game of any kind. All it does is solve a problem you actually have.
I think the Dunkin’ Donuts app is HANDS DOWN the better app, in large part because I continue to believe that engagement is bullshit.
What do you think?