Talk from last night’s Harvard Business School Association of Boston event…
Social Networking for Grownups
View more webinars from Michael Troiano.
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- Social media: Is it for people or products? (globalthoughtz.com)
- Social Media? – Nah, It’s Personal (customerthink.com)
{ 16 comments… read them below or add one }
Thanks, Mike. Even as a relatively “advanced user”, I found the presentation very useful. I particularly appreciated your pitch for hoot suite and for abandoning my “e-mail” mind about thinking I’m going to review it all. Along the lines of your previous post on unlearning, I wonder if you have advice on what the new skill is to learn. Do you really just let things jump out at you? I can’t quite let go of the feeling that I’m missing something (which of course, I am!) …
Thanks so much for that. It can be hard to let go, I struggle with it to. But if you force yourself to unplug from “directed consumption” for a couple of days, you’ll be surprised by how little you miss being plugged into the social stuff.
Truly appreciated your insight in describing how to config a foundation of online activity that can be leveraged to filter content that is of interest.
On this note – I was trying to subscribe to the nytimes feature that allows you to read articles of people in your network – and hit upon something similar going on with retailers.
Looks like facebook is offering a service where your network of friends’ retail purchases can be highlighted in your facebook account. They gave the example of Whole Foods. Log into facebook – see what your buddies are buying @ the grocery store! Hmmm.. I am kindof warm to seeing what kind of wine my network of friends are buying
… I like this new world where advertisers not are pushing products down our throats – but instead are letting us choose how we wanted hear the marketing message. Never though I see this day. Here is a reference on this type of advertising: http://tinyurl.com/49ts3rc
I’ll check it out. Thanks, Russ.
Thank you Mike, last night had my head whirling but the mind continues to explore new horizons. Great conceptualization.
Arlene
Thanks, Arlene! Hang in there with it… it will come into focus. Just people stuff, it’s quite natural if you can look past the plumbing.
Mike, I know I tweeted about this but your work really deserves more than 140 character review. About the same time you presented this live I was working with a group of mid-life job changers and while I used the concept of cocktail party, it didn’t have the punch that your visuals of social marketing to the unitiated vs. the enlightened had. This slide share presentation is spot on. It’s one of the best road maps to useful and simple actions that I’ve seen. Thank you for sharing them.
Thanks so much, Keith. Appreciate the feedback, I really do.
Nice presentation, Mike. I chuckled a little bit at slide 14, which states, “Social media is like a cocktail party,” but the words you actually spoke were, “Social marketing is like a cocktail party.” A simple mistake, or something more meaningful? It fits quite well if, as you suggested, we “think brand, not network,” and we consider an alternate title for your presentation: “Social Branding for Grownups.” Perhaps not as catchy or inviting for people who don’t think a lot about social media, but perhaps more to the heart of the matter.
Yes… Freudian! Thanks for stopping by, Joe.
There are so many people I work with who are just terrified of social media. I think your presentation will be a great intro into this thing that they can feel comfortable with. Thank you.
Thanks, John. Nothing to fear but fear itself.
The presentation was great – it serves to simplify social media and removes the “fear factor” that many people experience. You show that it is quite easy to “get out there” and “just do it!”.
Thanks so much for the feedback, Peggy! Spread the word!
Mike, the HBSAB presentation was the most informative I have ever heard on this topic. Can I assume you are fine with our sharing it with colleagues and friends?
More than fine, Bob. I’d appreciate it! Thanks for stopping by.
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