Comments on: Social Marketing Is Powered By Content

By: mfarney

mfarney — Mon, 11 Jan 2010 19:30:35 +0000

No content - no user experience. Good content means more and more people will access a certain site in order to see what's new. So, as you said, the key to social marketing is indeed the content.
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Mathew Farney - Web Hosting

By: gisnap

gisnap — Wed, 23 Dec 2009 15:30:16 +0000

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By: gisnap

gisnap — Wed, 23 Dec 2009 10:30:16 +0000

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The place where fun never ends

By: Social marketing is powered by content | GetSticky

Social marketing is powered by content | GetSticky — Mon, 28 Sep 2009 00:30:50 +0000

[...] Source: Scalable Intimacy [...]

By: Mike Troiano

Mike Troiano — Fri, 25 Sep 2009 13:52:48 +0000

Very cool feature, Jeff, and on topic. Thanks for sharing it.

By: Jeff Janer

Jeff Janer — Fri, 25 Sep 2009 13:33:36 +0000

Totally agree about the brand as content provider changing what and how "advertisers" communicate with their target audiences. And, there's new technology and services to help ease the "feeding the beast" burden you reference. For example, clicking on the save button on any recipe on Unilever's Knorr site (http://www.letsmakeknorr.com/Recipes/8240/1/cru...) actually "gives" the recipe to the user. Not only can the user personalize it by adding cook notes; they can also automatically create a shopping list and share the recipe through their social networks - all the while keeping the brand and links back to Knorr for related content present.

(full disclosure, I'm a springpad co-founder that's powering the capability)