Comments on: Scalable Intimacy Presentation http://scalableintimacy.com/scalable-intimacy-presentation-draft/ Branding in the age of social media. Sat, 21 Jan 2012 06:26:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Scalable intimacy / we are social http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-913 Scalable intimacy / we are social Sat, 28 Feb 2009 16:52:40 +0000 http://scalableintimacy.com/?p=343#comment-913 [...] great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable [...] [...] great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable [...]

]]> By: Scott Paley http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-620 Scott Paley Mon, 16 Feb 2009 18:19:13 +0000 http://scalableintimacy.com/?p=343#comment-620 Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point. Yes, I agree with your assertion. Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point.

Yes, I agree with your assertion.

]]> By: Scott Paley http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-6505 Scott Paley Mon, 16 Feb 2009 18:19:00 +0000 http://scalableintimacy.com/?p=343#comment-6505 Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point. Yes, I agree with your assertion. Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point.

Yes, I agree with your assertion.

]]> By: Mike Troiano http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-624 Mike Troiano Mon, 16 Feb 2009 18:11:19 +0000 http://scalableintimacy.com/?p=343#comment-624 Fair point. Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees. I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do. Fair point.

Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees.

I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do.

]]> By: Mike Troiano http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-6506 Mike Troiano Mon, 16 Feb 2009 18:11:00 +0000 http://scalableintimacy.com/?p=343#comment-6506 Fair point. Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees. I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do. Fair point.

Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees.

I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do.

]]> By: Scott Paley http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-618 Scott Paley Mon, 16 Feb 2009 18:03:25 +0000 http://scalableintimacy.com/?p=343#comment-618 Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower. It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so... I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers. Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower.

It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so…

I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers.

]]> By: Scott Paley http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-6504 Scott Paley Mon, 16 Feb 2009 18:03:00 +0000 http://scalableintimacy.com/?p=343#comment-6504 Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower. It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so... I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers. Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower.

It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so…

I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers.

]]> By: FreshNetworks Blog » Blog Archive » Branding in the age of social media http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-565 FreshNetworks Blog » Blog Archive » Branding in the age of social media Sat, 14 Feb 2009 11:03:00 +0000 http://scalableintimacy.com/?p=343#comment-565 [...] Scalable Intimacy Presentation [...] [...] Scalable Intimacy Presentation [...]

]]> By: superblankman http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-560 superblankman Sat, 14 Feb 2009 05:57:17 +0000 http://scalableintimacy.com/?p=343#comment-560 Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event? Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event?

]]> By: superblankman http://scalableintimacy.com/scalable-intimacy-presentation-draft/comment-page-1/#comment-6503 superblankman Sat, 14 Feb 2009 05:57:00 +0000 http://scalableintimacy.com/?p=343#comment-6503 Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event? Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event?

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