Scalable Intimacy Presentation

Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point.

Yes, I agree with your assertion.

Well, as I said initially, I don't think the fundamental point of the presentation changes in any way by my point.

Yes, I agree with your assertion.

Fair point.

Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees.

I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do.

Fair point.

Let's agree, though, that the reach reflected in network CPM and twitter "follower impressions" are both overstated, albeit to different degrees.

I stand by the assertion that the much lower *reach* of these twitter impressions could still deliver a comparable *result* in terms of impact on what some number of target audience members think, feel, or do.

Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower.

It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so...

I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers.

Not that this changes the fundamental point of the presentation, but the "reach" numbers are a little crazy. Just because I may have 70 followers on Twitter in no way means that 70 people see everything I post. I look at Twitter a few times a day, but I'm guessing I still miss at least 2/3 of the tweets. The actual "tweet impressions" are certainly much lower.

It would be sort of like if NBC claimed that because their network appears in 180 million households (or whatever that real number is), your commercial will get 180 million impressions. It's just not so...

I wonder if anybody has done any research on the average number of tweets that are viewed as a percentage of potential viewers.

Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event?

Hey Mike. As others have said great deck. One question though. Can you give a couple examples of what, in your opinion, intimacy at scale might look like/be? As a follow on to that, what if any products are out there to let one produce or orchestrate such an event?

Loved the preso, Mike. I must admit I was having trouble getting my head around the concept (probably because I hadn't had enough cycles to spend thinking about it). These 6.5 minutes cleared it up beautifully. Thanks. Wish I could've joined you last night....you know how it is though...

More thoughts to come...

Loved the preso, Mike. I must admit I was having trouble getting my head around the concept (probably because I hadn't had enough cycles to spend thinking about it). These 6.5 minutes cleared it up beautifully. Thanks. Wish I could've joined you last night....you know how it is though...

More thoughts to come...

Slide 13, "Sufficient Scale of What?" is a presentation topic in itself, Mike.

In every recent meeting that I have been in where social media was proposed, this is where either the rubber hit the road...or it veered off into the ditch. In my experience, marketers tend to be satisfied with the "Reach" apple on the left but the CFO and the BU owners keep emphatically pointing to the "Result" orange on the right. This usually involves the traditional glowering and harrumphing that are exchanged between the CMO and the CFO.

Slide 13, "Sufficient Scale of What?" is a presentation topic in itself, Mike.

In every recent meeting that I have been in where social media was proposed, this is where either the rubber hit the road...or it veered off into the ditch. In my experience, marketers tend to be satisfied with the "Reach" apple on the left but the CFO and the BU owners keep emphatically pointing to the "Result" orange on the right. This usually involves the traditional glowering and harrumphing that are exchanged between the CMO and the CFO.

Mike, I enjoyed the presentation. Found it on slideshare via LinkedIn which proves your point about scalable intimacy. Thanks for sharing your insights. What do you see as the major hurdles to large organizations with old school thinking when it comes to testing and adopting social media? Is it going to be best overcome through education around the value social media plays in all forms of enterprise communications?

Mike, I enjoyed the presentation. Found it on slideshare via LinkedIn which proves your point about scalable intimacy. Thanks for sharing your insights. What do you see as the major hurdles to large organizations with old school thinking when it comes to testing and adopting social media? Is it going to be best overcome through education around the value social media plays in all forms of enterprise communications?

Looking forward to hearing this on Thursday. I think you have hit the nail on the head - scaling intimacy is one of the key problems for enterprises today.

Congratulations on the new tike - I had no idea - she is very cute!

Looking forward to hearing this on Thursday. I think you have hit the nail on the head - scaling intimacy is one of the key problems for enterprises today.

Congratulations on the new tike - I had no idea - she is very cute!