Is Prezi a PowerPoint Killer?

11.29.2010

For some years now, I’ve had a love/hate relationship with PowerPoint. On the “love” side I am a PowerUser. I know every nook and cranny of that app, to the point where people at the agency come to me when they need tech support (a mixed blessing indeed.) But the fact that I’ve used most [...]

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Holland-Mark Interview

11.15.2010

I appeared last week on Ed Gaskin’s nascent Pulse Network show, “Up Close with CMO’s.” It’s a little long, and lovingly homemade, but it’s a decent intro to what we’re about if you’re interested. I would also point out that the camera adds 10 pounds. And 10 years.

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The Socialisation of Brands

10.21.2010

Great report from Universal-McCann on the state of social media and brands. Enjoy… Social Media Wave 5 – OCT2010 (Universal McCann) Related articles Universal McCann present Wave 5 – the Socialisation of Brands (kullin.net) Consumers in brand communities 71% more likely to purchase (Universal McCann) (freshnetworks.com) You: UM report wave 5: the socialisation of brands-report [...]

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Content Marketing and Good Behavior

10.08.2010

I had an inspirational day today at the Progressive Business Leaders Network CEO Summit. The highlight of it for me was a speech by Gary Hirshberg, the “CE-Yo” of Stonyfield Farms. Stonyfield is a juggernaut, powered by an intense commitment to “healthy food, healthy people, a healthy planet, and healthy business.” And I’m not talking [...]

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FutureM Presentation

10.07.2010

And the winners are… Scalable Intimacy – FutureMView more presentations from Michael Troiano. Welcome your thoughts and comments below, whether you were at the event or not. Please COMMENT… And keep in touch.

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FutureM Freebie: Voting Is Open!

09.22.2010

Doing a FutureM talk on Scalable Intimacy, details are here (just learned this is sold out, kind of cool.) Part of the gig is a live social marketing makeover for 3 brands. We called for entries over the last two weeks, and chose the following finalists: Formaggio Kitchen The Peter Farricker Foundation: Pageo Jewelry Creative [...]

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AdClub Panel: Breaking Mobile Barriers

09.16.2010

Moderating a panel at the Ad Club Media Innovation Day event today, planning to kick things off with a few slides that put some facts on the table… AdClub Panel: Beyond Mobile Barriers View more presentations from Michael Troiano. Say hello if you’re there.

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Win A Social Marketing Makeover

09.14.2010
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Speaking at this FutureM event on October 7, doing a talk on Scalable Intimacy followed by 3 live “case studies” where I’ll work with a few brands live to apply the concepts. It should be a fun event, and I’m looking forward to it. If you could use some help with your social marketing strategy, [...]

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Helping Startups Tell Their Story

08.03.2010
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Mass Challenge is a great program to encourage the development of startups in Massachusetts, and we’ve been involved with it from the beginning. A couple weeks ago they asked us to pull together some kind of workshop to help contestants tell their stories more effectively, and we’re going to start the two week program today. [...]

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How To Sell

07.16.2010
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This post is about the most important but under-appreciated skill in business: Selling.

I learned more about sales and marketing knocking on doors and selling kitchen knives across kitchen tables than I ever did in college. 25 years on I’ve graduated to selling things across conference room tables, but little else has changed. Here are the 5 best pieces of advice I have for people who need to do the same.

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It’s Time to Tackle the Unlearning Challenge

06.18.2010

Brand managers who “get it” but need to deliver on revenue targets for next quarter sometimes feel caught in the crossfire between the social media jihadis and the old media diehards. In hopes of finding a productive way forward, here’s one way to frame the new marketing challenge, with an eye toward implementation of social marketing techniques in the world as it is today.

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