Focus

02.10.2011
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Throughout my career I’ve been blessed with great advice from great men. One such man was Bill Texido, an ex-Navy SEAL who built a great business and a great family in San Francisco. It was at a time in my career when my patience for New York was winding down. I’d paid my dues, worked [...]

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A Travel Brand’s Journey Into The Social Wilds

02.08.2011
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ACIS brings education alive through one-of-a-kind travel experiences. The One Simple Thing™ that powers every touch point with the brand is Insider, referring both to their intimate local knowledge of the destinations they serve, and the close family of team members, regional directors, group leaders, teachers, and students that comprise the extended ACIS family. Over the past few months we’ve helped ACIS translate that positioning into many facets of their business, from the details of their offering, to the way they engage with alumni, their catalog, and the Web.

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Why I Buy Sony

01.31.2011
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A recent experience with SONY customer service that powerfully illustrates the new economics of Marketing and customer loyalty.

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Social Networking for Grownups

01.26.2011
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A slidecast of my talk from last night’s Harvard Business School Association of Boston event.

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An iPhone Fan’s Thoughts on Android

01.11.2011

Reflections of an iPhone fan after a few days with Android. Overall, more than pretty good.

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How To Use Twitter and Facebook

01.10.2011
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Great, practical advice from home girl Michelle over at LoveTheCool. Brilliant.

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What iPad Adds to Readers

01.06.2011
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Having lived with an iPad for a while, I’m struck by how much it adds to the reading experience. This is in contrast to my pre-ownership attitude toward the eBook phenomenon, which was focused on what tablet devices subtracted… namely the tactile satisfaction of paper and ink, of hard covers and my own fingertip-moistening affectation. But in return for giving up [...]

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2011 Prediction: Social Becomes Reductive

12.20.2010

2010 was the year of trying to keep up with all this social crap. That’s right. I said it. There are times when The People Feed is overwhelming. I’m nobody, and I’m still connected to thousands of people on Facebook, Twitter, LinkedIn, Flickr, and Google Buzz. When I go somewhere I actually have to think [...]

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How Social Marketing Is Like An Iceberg

12.09.2010

Image via Wikipedia Used this metaphor with a client today, seemed to help the penny drop. Social marketing is really content marketing. And the hard part of content marketing is, of course, content. A two year-old can create a Twitter account. The hard part for brands is filling that Twitter account (or blog, or facebook [...]

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In Advertising, Emotion Is What Works

12.06.2010
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There was a big conference in NYC last week, called “Making Digital Work.” Assets and ideas from the conference, along with content from the featured presenters, were captured in a Posterous blog available here, and worthy of some time if you have it. One of the most interesting ideas was proffered by Digital Ninja Faris [...]

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The Urgency of Distinction

12.03.2010
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A nice shot of chicken smothered in mole sauce just caught my eye on facebook. Yum. I clicked it, checked it out, and moved on. It’s a Mexican restaurant someplace near Fenway, forget the name, and it’s hard to imagine the mole is worth the parking hassle. And thus ends my interaction with this brand. [...]

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