Social Media and Innovation

06.01.2011
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In 1950, Zenith created the first television remote control, and it was a smash. It took 5 years for the first wireless remote to be delivered, using finicky photoelectric cell technology, and then another 15 for the infrared technology we use now to be delivered to the market, in 1970. That’s 20 years of competition among set [...]

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MENG Presentation Follow Up

05.12.2011
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Thanks to those of you who joined us for today’s CMO Webinar on Achieving Scalable Intimacy. You can get the presentation itself here. The piece on building your own Content Hub is here. My thoughts on why you should handle your own social marketing participation are here. And finally the importance of Activation vs. Engagement [...]

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What Is Marketing in a Startup?

05.12.2011
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Tonight I led a panel discussion on startup marketing, as part of the Vilna Shul Speaker Series. The panel featured MedicalRecords.com Founder Ace Bhattacharjya, CityVoter CEO Josh Walker, Serial Entrepreneur Rachel Blankstein, SherpaReport President Nick Copley, and Terametric VP of Marketing Chris Selland. It was a small but savvy crowd, and a lively back and forth spilled into [...]

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How important are influencers?

04.18.2011

I helped ponder that very question today as part of a roundtable teleconference with Michael Dortch, Chris Selland, Jonathan Yarmis, and Joe Chernov. Topics include: How do you define ‘influence’ and ‘influencers’? Can influence really be measured? How much time, attention and money should companies spend relative to marketing to influencers? What are the specific [...]

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Being An Authentic Voice in Social Media

04.13.2011

I spoke last week on a panel about “Being an Authentic Voice in Social Media,” hosted by the AMA Boston and the Social Media Club. The panel was ably moderated by Ja-Naé Duane, and ably paneled by my Mike Langford, Georgy Cohen and Luke Penney. We ended up having a pretty lively discussion with a very engaged audience, and I learned a few [...]

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The Facebook Marketing Minimum Protocol

04.12.2011
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Most fan pages on Facebook never really get off the ground. Those that do either suscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for [...]

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The Fourth Offering

03.27.2011
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“Offerings” are now at the core of the Holland-Mark delivery model. More service delivery methodologies than products per se, our offerings help make sure each client gets the benefit of our best thinking and experience, while giving us the ability to better leverage our Principal’s time across clients. New Marketing Truths Our offerings are based [...]

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What Instagram Does

03.24.2011
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A buddy of mine Steve Schlaffman turned me on to Instagram a couple months ago. For a while I didn’t use it much, not really needing something else to do between tweets and posts. Then I saw a Biography on my man Jeff Bridges. Jeff was given a Widelux camera by a friend a long [...]

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Twitter Turns 5

03.21.2011
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Still don’t get Twitter? Here’s what it does: Join us.

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Forget you, Chrysler

03.16.2011
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So Chrysler dumped their social media agency today, after the latter tweeted the adjacent on behalf of the former. Ouch. It’s a colossally boneheaded move on the part of the agency, New Media Strategies. But it’s also inevitable. Based on what people are willing to pay for “ghost tweeting,” you need to cut some corners. [...]

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World Energy: A Case Study

02.17.2011
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Today we launched our latest content hub, for World Energy. It’s the tip of a marketing strategy iceberg that’s kind of a neat case study. 6 months ago World Energy was a victim of it’s own success. They’d come to dominate the market for auction-based procurement, enabling companies to buy energy the way consumers buy [...]

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