Today’s Platform Preferences

April 7, 2010

Speaking at a Vilna Shul event tonight, please stop by if you’d like: “Today’s Platform Preferences” There was a time when the most complicated platform decision faced by a developer was PC or Mac, and sometimes choosing a flavor of Unix. Now in the age of mobile devices and set-top boxes, a platform is not [...]

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Apple’s Magic: Eating It’s Own Lunch

April 4, 2010
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Quoted in Scott Kirsner’s excellent Apple piece this weekend, from the Boston Globe… Why Apple is still generating buzz – The Boston Globe For me Apple’s magic unfolds in the yin and yang of inspiration and listening. Steve Jobs has said that if you give people what they ask for, by the time you deliver [...]

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Scalable Intimacy and Politics

March 31, 2010
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I live in Sudbury, a dreamy little hamlet about 20 miles West of Boston. It’s very nice, we like it a lot. Sudbury has the highest concentration of households with school-aged children of any town in Massachusetts, which makes for a very family-oriented town, and also puts a lot of focus on the quality of [...]

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The Last Advertising Agency on Earth

March 23, 2010

Funny-scary. Like Scream. The Last Advertising Agency On Earth from FITC on Vimeo.

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Top Ten Presentation Tips

March 19, 2010
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I was asked by the Client Services folks to provide some guidance on how to present more effectively to clients. Here are my “Top Ten Presentation Tips,” with an eye toward client presentation of marketing strategy and creative. 10. Have a point. Yea, sounds obvious. So what was the point of the last presentation you [...]

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Duct Tape Content Marketing

March 3, 2010

Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar sign, for chrissakes. Blecch. And yet… I find it interesting that humble brands – local restaurants, obscure b-to-b specialists, retailers like this one – seem better able to embrace [...]

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LaunchCamp Video

February 8, 2010

So here’s the video from my thing last week. The audio isn’t great, and it turns out I’m not as good looking as I’d hoped. If you prefer the slides and the VO, see here. So you’ve been warned… More video from the event on this Vimeo channel.

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Achieving Scalable Intimacy

February 5, 2010
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Here’s my presentation from today’s LaunchCamp. The live version had a bit more energy, but this combination of audio and slides is easier to follow. Anyway, here it is… Achieving Scalable Intimacy View more presentations from Michael Troiano. What do you think? Were you at the event today? Any questions I can answer, or comments [...]

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The Siren Song of Perfection

January 26, 2010

We’re getting close to the finish line on a handful of client projects right now, and I’ve observed that one of the biggest challenges “real marketers” have in embracing social systems is, for lack of a better term, cultural. It’s almost a cliche now to say that embracing social media means giving up the sense [...]

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How Social Media Is Like Cocaine

January 19, 2010

Bill Cosby did a stand-up video back in the day, called “Bill Cosby, Himself.” It’s one of the funniest things I’ve ever seen, and probably had a bigger impact on my parenting philosophy than anything outside my own family. You can get it on Amazon, you can also watch the video for free on Google [...]

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