Comments on: Optimizing Social Media Automation http://scalableintimacy.com/optimizing-social-media-automation/ Branding in the age of social media. Sat, 17 Mar 2012 18:04:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Edward Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-1865 Edward Boches Mon, 06 Apr 2009 02:01:31 +0000 http://scalableintimacy.com/?p=548#comment-1865 Write your comment here... Write your comment here…

]]> By: Edward_Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-1864 Edward_Boches Mon, 06 Apr 2009 02:01:12 +0000 http://scalableintimacy.com/?p=548#comment-1864 It seems it might be ok to automate news updates, product updates of information that a brand knows a customer or follower would actually want. But it won't work in terms of any real dialogue or exchange of ideas. More importantly, it's impossible to be be truly authentic, honest and transparent simply issuing automated content or attempting to provide automatic responses. In fact, without real exchange and human interaction, it will be impossible to know what it is an audience might actually want from a brand, which is what would have to inform the automated content to begin with. Edward Boches <a href="http://edwardboches.com/" target="_blank">http://edwardboches.com/</a> It seems it might be ok to automate news updates, product updates of information that a brand knows a customer or follower would actually want. But it won't work in terms of any real dialogue or exchange of ideas. More importantly, it's impossible to be be truly authentic, honest and transparent simply issuing automated content or attempting to provide automatic responses. In fact, without real exchange and human interaction, it will be impossible to know what it is an audience might actually want from a brand, which is what would have to inform the automated content to begin with.
Edward Boches
http://edwardboches.com/

]]> By: Edward Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-6608 Edward Boches Mon, 06 Apr 2009 02:01:00 +0000 http://scalableintimacy.com/?p=548#comment-6608 It seems it might be ok to automate news updates, product updates of information that a brand knows a customer or follower would actually want. But it won't work in terms of any real dialogue or exchange of ideas. More importantly, it's impossible to be be truly authentic, honest and transparent simply issuing automated content or attempting to provide automatic responses. In fact, without real exchange and human interaction, it will be impossible to know what it is an audience might actually want from a brand, which is what would have to inform the automated content to begin with. Edward Boches <a href="http://edwardboches.com/" rel="nofollow">http://edwardboches.com/</a> It seems it might be ok to automate news updates, product updates of information that a brand knows a customer or follower would actually want. But it won't work in terms of any real dialogue or exchange of ideas. More importantly, it's impossible to be be truly authentic, honest and transparent simply issuing automated content or attempting to provide automatic responses. In fact, without real exchange and human interaction, it will be impossible to know what it is an audience might actually want from a brand, which is what would have to inform the automated content to begin with.
Edward Boches
http://edwardboches.com/

]]> By: Edward Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-6609 Edward Boches Mon, 06 Apr 2009 02:01:00 +0000 http://scalableintimacy.com/?p=548#comment-6609 Write your comment here... Write your comment here…

]]> By: Edward Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-1862 Edward Boches Sun, 05 Apr 2009 23:36:59 +0000 http://scalableintimacy.com/?p=548#comment-1862 An interesting question certainly for brands that want to take social media up in scale. It seems the easy solution is that automation might be ok to distribute or disseminate news-type content, information about a brand or service that the brand KNOWS people want to hear on a regular or semi-regular basis. However, real dialogue, answers to questions, interaction with a community that will allow a brand to be authentic and genuine can't be automated. More importantly, it's this genuine dialog that a brand might really need if it's to even know what's worth automating. Social media will never work if a brand believes it only needs to "give" what it wants to give. You have to listen, and ask, and respond if it's to in any way reflect the audience's wishes and interests. Edward Boches <a href="http://edwardboches.com/" target="_blank">http://edwardboches.com/</a> An interesting question certainly for brands that want to take social media up in scale. It seems the easy solution is that automation might be ok to distribute or disseminate news-type content, information about a brand or service that the brand KNOWS people want to hear on a regular or semi-regular basis. However, real dialogue, answers to questions, interaction with a community that will allow a brand to be authentic and genuine can't be automated. More importantly, it's this genuine dialog that a brand might really need if it's to even know what's worth automating. Social media will never work if a brand believes it only needs to "give" what it wants to give. You have to listen, and ask, and respond if it's to in any way reflect the audience's wishes and interests.

Edward Boches
http://edwardboches.com/

]]> By: Edward Boches http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-6607 Edward Boches Sun, 05 Apr 2009 23:36:00 +0000 http://scalableintimacy.com/?p=548#comment-6607 An interesting question certainly for brands that want to take social media up in scale. It seems the easy solution is that automation might be ok to distribute or disseminate news-type content, information about a brand or service that the brand KNOWS people want to hear on a regular or semi-regular basis. However, real dialogue, answers to questions, interaction with a community that will allow a brand to be authentic and genuine can't be automated. More importantly, it's this genuine dialog that a brand might really need if it's to even know what's worth automating. Social media will never work if a brand believes it only needs to "give" what it wants to give. You have to listen, and ask, and respond if it's to in any way reflect the audience's wishes and interests. Edward Boches <a href="http://edwardboches.com/" rel="nofollow">http://edwardboches.com/</a> An interesting question certainly for brands that want to take social media up in scale. It seems the easy solution is that automation might be ok to distribute or disseminate news-type content, information about a brand or service that the brand KNOWS people want to hear on a regular or semi-regular basis. However, real dialogue, answers to questions, interaction with a community that will allow a brand to be authentic and genuine can't be automated. More importantly, it's this genuine dialog that a brand might really need if it's to even know what's worth automating. Social media will never work if a brand believes it only needs to "give" what it wants to give. You have to listen, and ask, and respond if it's to in any way reflect the audience's wishes and interests.

Edward Boches
http://edwardboches.com/

]]> By: Mike Troiano http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-1805 Mike Troiano Fri, 03 Apr 2009 15:15:19 +0000 http://scalableintimacy.com/?p=548#comment-1805 Thanks for stopping by, and for the props. Your site is great, see you're in Boston. Look forward to meeting sometime soon, in the meantime I've subscribed to you as well. Thanks, Tim, and welcome. Thanks for stopping by, and for the props. Your site is great, see you're in Boston. Look forward to meeting sometime soon, in the meantime I've subscribed to you as well.

Thanks, Tim, and welcome.

]]> By: Mike Troiano http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-6606 Mike Troiano Fri, 03 Apr 2009 15:15:00 +0000 http://scalableintimacy.com/?p=548#comment-6606 Thanks for stopping by, and for the props. Your site is great, see you're in Boston. Look forward to meeting sometime soon, in the meantime I've subscribed to you as well. Thanks, Tim, and welcome. Thanks for stopping by, and for the props. Your site is great, see you're in Boston. Look forward to meeting sometime soon, in the meantime I've subscribed to you as well.

Thanks, Tim, and welcome.

]]> By: Tim Dempsey http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-1801 Tim Dempsey Fri, 03 Apr 2009 12:41:14 +0000 http://scalableintimacy.com/?p=548#comment-1801 So much depends upon the brand in question. To use an old-school analogy -- we still have flea markets. Flea markets have subscribers to the "one man's junk" theory -- individuals just trying to connect their supply with some demand in the marketplace. They also have professional flea-marketeers -- dozens of small importers with piles and piles of fake Coach bags and bogus Rolexes. These are the Hummingbirds of the world. In either case, there is NO innovation, and very little durable value. And yet our broader system still supports them. For brands seeking value or innovation as an attribute, no snake-oil schemes should appear even fleetingly interesting. This has always been true, it's just that technology has made it so easy to flood the noise side of the signal-to-noise ratio. The blog's a great read... so I've include a feed of your latest post on my own sidebar. So much depends upon the brand in question. To use an old-school analogy — we still have flea markets. Flea markets have subscribers to the "one man's junk" theory — individuals just trying to connect their supply with some demand in the marketplace. They also have professional flea-marketeers — dozens of small importers with piles and piles of fake Coach bags and bogus Rolexes. These are the Hummingbirds of the world. In either case, there is NO innovation, and very little durable value. And yet our broader system still supports them.

For brands seeking value or innovation as an attribute, no snake-oil schemes should appear even fleetingly interesting. This has always been true, it's just that technology has made it so easy to flood the noise side of the signal-to-noise ratio.

The blog's a great read… so I've include a feed of your latest post on my own sidebar.

]]> By: Tim Dempsey http://scalableintimacy.com/optimizing-social-media-automation/comment-page-1/#comment-6605 Tim Dempsey Fri, 03 Apr 2009 12:41:00 +0000 http://scalableintimacy.com/?p=548#comment-6605 So much depends upon the brand in question. To use an old-school analogy -- we still have flea markets. Flea markets have subscribers to the "one man's junk" theory -- individuals just trying to connect their supply with some demand in the marketplace. They also have professional flea-marketeers -- dozens of small importers with piles and piles of fake Coach bags and bogus Rolexes. These are the Hummingbirds of the world. In either case, there is NO innovation, and very little durable value. And yet our broader system still supports them. For brands seeking value or innovation as an attribute, no snake-oil schemes should appear even fleetingly interesting. This has always been true, it's just that technology has made it so easy to flood the noise side of the signal-to-noise ratio. The blog's a great read... so I've include a feed of your latest post on my own sidebar. So much depends upon the brand in question. To use an old-school analogy — we still have flea markets. Flea markets have subscribers to the "one man's junk" theory — individuals just trying to connect their supply with some demand in the marketplace. They also have professional flea-marketeers — dozens of small importers with piles and piles of fake Coach bags and bogus Rolexes. These are the Hummingbirds of the world. In either case, there is NO innovation, and very little durable value. And yet our broader system still supports them.

For brands seeking value or innovation as an attribute, no snake-oil schemes should appear even fleetingly interesting. This has always been true, it's just that technology has made it so easy to flood the noise side of the signal-to-noise ratio.

The blog's a great read… so I've include a feed of your latest post on my own sidebar.

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