Comments on: McDonald’s Social Media Strategy http://scalableintimacy.com/mcdonalds-social-media-strategy/ Branding in the age of social media. Thu, 02 Sep 2010 11:04:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: http://test.com http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6316 http://test.com Thu, 22 Apr 2010 08:47:57 +0000 http://scalableintimacy.com/?p=773#comment-6316 <strong>test...</strong> IEZZRt1 | test... test…

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]]> By: axelschultze http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6209 axelschultze Sat, 12 Dec 2009 01:43:43 +0000 http://scalableintimacy.com/?p=773#comment-6209 The Major flow in this is on Page 13 (are you superstitious?) <br>Listening - Participating - Leading. Leading? Is that from the 1980 text book? Remember Tina Turner? We don't need another hero? <br>Detail - Details - Details...<br>But here it comes: Slide 16<br>The feedback is used in MD marketing. Hmmm - shouldn't it be FIRST, FOREMOST be used in the service organization?<br>Now we get to the "Leadership" Slide 26<br>Increase awareness, increase visitors, Showcase MD - oh yes, come on weave some social rathersomething in must have the words "trust" and "relationship"<br>And of course the "strategy" IS... PROMOTE<br>Key learning?<br>A social media strategy can't be created by a marketing team together with an agency. <br>A social media strategy is a piece of work where the actual "victims" the customers must be involved big time - and then this presentation would look like a social media engagement plan - not like a marketing campaign description.<br><br>Axel<br><a href="http://xeesm.com/AxelS" rel="nofollow">http://xeesm.com/AxelS</a> The Major flow in this is on Page 13 (are you superstitious?)
Listening – Participating – Leading. Leading? Is that from the 1980 text book? Remember Tina Turner? We don't need another hero?
Detail – Details – Details…
But here it comes: Slide 16
The feedback is used in MD marketing. Hmmm – shouldn't it be FIRST, FOREMOST be used in the service organization?
Now we get to the “Leadership” Slide 26
Increase awareness, increase visitors, Showcase MD – oh yes, come on weave some social rathersomething in must have the words “trust” and “relationship”
And of course the “strategy” IS… PROMOTE
Key learning?
A social media strategy can't be created by a marketing team together with an agency.
A social media strategy is a piece of work where the actual “victims” the customers must be involved big time – and then this presentation would look like a social media engagement plan – not like a marketing campaign description.

Axel
http://xeesm.com/AxelS

]]> By: axelschultze http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6182 axelschultze Fri, 11 Dec 2009 20:43:43 +0000 http://scalableintimacy.com/?p=773#comment-6182 The Major flow in this is on Page 13 (are you superstitious?) <br>Listening - Participating - Leading. Leading? Is that from the 1980 text book? Remember Tina Turner? We don't need another hero? <br>Detail - Details - Details...<br>But here it comes: Slide 16<br>The feedback is used in MD marketing. Hmmm - shouldn't it be FIRST, FOREMOST be used in the service organization?<br>Now we get to the "Leadership" Slide 26<br>Increase awareness, increase visitors, Showcase MD - oh yes, come on weave some social rathersomething in must have the words "trust" and "relationship"<br>And of course the "strategy" IS... PROMOTE<br>Key learning?<br>A social media strategy can't be created by a marketing team together with an agency. <br>A social media strategy is a piece of work where the actual "victims" the customers must be involved big time - and then this presentation would look like a social media engagement plan - not like a marketing campaign description.<br><br>Axel<br><a href="http://xeesm.com/AxelS" rel="nofollow">http://xeesm.com/AxelS</a> The Major flow in this is on Page 13 (are you superstitious?)
Listening – Participating – Leading. Leading? Is that from the 1980 text book? Remember Tina Turner? We don't need another hero?
Detail – Details – Details…
But here it comes: Slide 16
The feedback is used in MD marketing. Hmmm – shouldn't it be FIRST, FOREMOST be used in the service organization?
Now we get to the “Leadership” Slide 26
Increase awareness, increase visitors, Showcase MD – oh yes, come on weave some social rathersomething in must have the words “trust” and “relationship”
And of course the “strategy” IS… PROMOTE
Key learning?
A social media strategy can't be created by a marketing team together with an agency.
A social media strategy is a piece of work where the actual “victims” the customers must be involved big time – and then this presentation would look like a social media engagement plan – not like a marketing campaign description.

Axel
http://xeesm.com/AxelS

]]> By: McDonalds On Social Media | Website Marketing http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6181 McDonalds On Social Media | Website Marketing Tue, 08 Dec 2009 17:18:55 +0000 http://scalableintimacy.com/?p=773#comment-6181 [...] you missed it on Slideshare, you can still check out the “McDonald’s Serves Up Social Media” presentation on the Scalable Intimacy [...] [...] you missed it on Slideshare, you can still check out the “McDonald’s Serves Up Social Media” presentation on the Scalable Intimacy [...]

]]> By: Mike Troiano http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6179 Mike Troiano Mon, 30 Nov 2009 14:07:49 +0000 http://scalableintimacy.com/?p=773#comment-6179 That's fair, Geoff.<br><br>The level of understanding exceeded my expectation, perhaps that's what I responded to. We'll see where the rubber meets the road. That's fair, Geoff.

The level of understanding exceeded my expectation, perhaps that's what I responded to. We'll see where the rubber meets the road.

]]> By: Geoffrey Igharo http://scalableintimacy.com/mcdonalds-social-media-strategy/comment-page-1/#comment-6178 Geoffrey Igharo Mon, 30 Nov 2009 12:20:30 +0000 http://scalableintimacy.com/?p=773#comment-6178 It's of course hard to judge a strategy on the back of a few slides, but I'm somewhat skeptical.<br><br>For example, does their localization at the store/regional level have any depth to it - or it it just about trivial stuff like couponing? Also how much arey the open to and creating room for customers to actually drive their messaging and the way they do business? Not flit around the edges, but to drive it. Not really seeing this in depth here. Otherwise, it would end up being old school mentality bolted on to new media. It's of course hard to judge a strategy on the back of a few slides, but I'm somewhat skeptical.

For example, does their localization at the store/regional level have any depth to it – or it it just about trivial stuff like couponing? Also how much arey the open to and creating room for customers to actually drive their messaging and the way they do business? Not flit around the edges, but to drive it. Not really seeing this in depth here. Otherwise, it would end up being old school mentality bolted on to new media.

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