Comments on: Manifesto

By: Anonymous

Anonymous — Sat, 20 Mar 2010 00:32:00 +0000

[...] Manifesto : Scalable Intimacy Social media is not about CPM. It is about investing in relationships that create more measureable economic value than they cost. It is about engaging with the individual people who collectively decide whether to buy or not buy your product, like it or dislike it, recommend it or trash it, shape it or ignore it. (tags: 2.0 advertising brand branding definition facebook marketing web twitter socialmedia social reputation online media socialsquare) [...]

By: Social Business - What I learned at SXSW and SBS2010

Social Business - What I learned at SXSW and SBS2010 — Fri, 19 Mar 2010 11:43:30 +0000

[...] without needing to be in the same physical space and to do so with a lot more people – with what Mike Troiano has called Scalable Intimacy. People who pay attention to what I have to say and engage with me in social media build trust with [...]

By: The Faceoff That Keeps Buzzing « Celebros

The Faceoff That Keeps Buzzing « Celebros — Tue, 02 Mar 2010 15:52:13 +0000

[...] Mike Troiano puts it, social media can be referred to as “scalable intimacy,…investing in relationships that create more measurable economic value than they cost. It is [...]

By: 1-800-SCALABLE: Yes, Social Support Does Scale | Trustworthy

1-800-SCALABLE: Yes, Social Support Does Scale | Trustworthy — Thu, 19 Nov 2009 07:30:32 +0000

[...] how its customers choose to interact. And more and more, that’s in the social web. As Mike Troiano says: “It is about investing in relationships that create more measurable economic value than they [...]

By: Optimizing Social Media Automation | Scalable Intimacy

Optimizing Social Media Automation | Scalable Intimacy — Wed, 01 Apr 2009 13:04:08 +0000

[...] Manifesto [...]

By: Social Relationship Management: The future of Brand Reputation Management?

Social Relationship Management: The future of Brand Reputation Management? — Thu, 19 Mar 2009 17:31:26 +0000

[...] exciting post by Mike Troiana. Social Relationship Management = SRM. Mike’s concept of scalable intimacy and social relationship management are absouteley aligned with the dna13 vision of social brand [...]

By: Scalable intimacy / we are social

Scalable intimacy / we are social — Sat, 28 Feb 2009 16:50:23 +0000

[...] from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’: More intimate relationships than are possible through broadcast media, at sufficient scale to [...]

By: Why Enterprise SRM? | Scalable Intimacy

Why Enterprise SRM? | Scalable Intimacy — Wed, 28 Jan 2009 22:48:38 +0000

[...] Manifesto [...]

By: Social Media As Scalable Intimacy | The Marketr

Social Media As Scalable Intimacy | The Marketr — Fri, 16 Jan 2009 18:05:16 +0000

[...] These are just two examples of companies trying to scale intimacy using social media tools. I’d love to hear other examples. I think the idea of scalable intimacy is still in its infancy, but this is where marketing is headed. I urge you to read the rest of Mike’s Manifesto here. [...]

By: Getting Organized « MikeTrap

Getting Organized « MikeTrap — Tue, 13 Jan 2009 16:35:34 +0000

[...] over to my new blog, Scalable Intimacy. Please check it out if you haven’t already, the Manifesto is a good place to start. You can subscribe to the blog in your RSS reader here: Subscribe to RSS. [...]