Comments on: It’s Time to Tackle the Unlearning Challenge

By: News: Building a Buzz Around Your (Career) Brand | Grasshopper Group

News: Building a Buzz Around Your (Career) Brand | Grasshopper Group — Thu, 08 Jul 2010 20:52:01 +0000

[...] imperative,” Mike Troiano, President at Holland-Mark Digital. With hundreds, if not thousands, of choices out there, it’s not enough to be [...]

By: Building a Buzz Around Your (Career) Brand

Building a Buzz Around Your (Career) Brand — Fri, 02 Jul 2010 17:11:51 +0000

[...] imperative,” Mike Troiano, President at Holland-Mark Digital. With hundreds, if not thousands, of choices out there, it’s not enough to be [...]

By: Pablo Edwards

Pablo Edwards — Sat, 26 Jun 2010 21:25:37 +0000

I think you are spot on with the idea of the need to unlearn and relearn. Amazing how the times are changing!

By: Mike Troiano

Mike Troiano — Fri, 25 Jun 2010 23:37:05 +0000

Thanks, Popp. I'll check it out.

By: stevepoppe

stevepoppe — Fri, 25 Jun 2010 23:33:02 +0000

dana (little d) boyd is certainly worth paying attensiton to Mike. Especially as it relates to her study of Millennials. Un/Re/Learn stuff there for sure.

By: launch control

launch control — Fri, 25 Jun 2010 01:21:57 +0000

Great thinking (as always) Mike!
Having spent 20 yrs on client side with some big global brands before starting an agency a year+ ago, the real issue is old-school thinking on the client side, not the agency side. most brands & the organizations behind them still think in terms of “campaigns” & advertising-led branding (i.e. “if an initiative isnt supported by big ad budgets, it isn't important; if its led digitally, its a B priority”). Most of the marketing teams understand how the paradigm has changed completely; but the rest of their internal & external constituents don't understand this.

Im sure you see & fight with this daily / hourly at h-m!

By: Jack

Jack — Tue, 22 Jun 2010 23:30:21 +0000

Michael:

Excellent post and your timing couldn't be better. On Thursday, I am speaking to a professional trade association about the future of social media and one of my key messages is that they must unlearn.

To this end, I have a website dedicated exclusively to the topic of unlearning: www.unlearning101.com. I also have a category on unlearning & marketing and I invited your readers to poke around: http://www.unlearning101.com/fuhgetaboutit_the_...

All the best,

Jack Uldrich

By: FutureM is here. | Holland-Mark Blog

FutureM is here. | Holland-Mark Blog — Tue, 22 Jun 2010 20:43:39 +0000

[...] It’s Time to Tackle the Unlearning Challenge (scalableintimacy.com) [...]

By: Mike Troiano

Mike Troiano — Mon, 21 Jun 2010 21:21:22 +0000

Exactly. Look forward to peeling this onion with you.

By: Edward Boches

Edward Boches — Mon, 21 Jun 2010 21:10:22 +0000

Michael:
This is just the beginning of the conversation. But you have hit the real issue on the head. We now know that the consumer is in control and how that manifests itself. We realize that it's not about messages but rather eco-systems and experiences that let our consumers enter the funnel via their desire to learn, connect, shop, join, participate, earn, whatever. And we are painfully realizing it means a new kind of brief, creative team, and work environment. The latter is easier to recognize than to implement. It calls for the “T” person, inter vs multi-disciplinary thinking and working, new ways of incenting performance and a willingness to throw out some of the old ways of doing things along with the ideas of who should be in charge and make decisions. Finally, as we talk about this, I don't think it does any good to simply declare what's wrong and isn't working. Time to lay out real ideas and suggestions; we need to dissect the examples that fail and point out why, and analyze the virtues of the programs that succeed so that we can re-create. I look forward to developing the curriculum. Have lots of ideas already.