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	<title>Comments on: Is Content Marketing Really New?</title>
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	<link>http://scalableintimacy.com/is-content-marketing-really-new/</link>
	<description>Branding in the age of social media.</description>
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		<title>By: It&#8217;s not Twitter, it&#8217;s the tweets!</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-6079</link>
		<dc:creator>It&#8217;s not Twitter, it&#8217;s the tweets!</dc:creator>
		<pubDate>Thu, 20 Aug 2009 18:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-6079</guid>
		<description>[...] - Chris Brogan: http://www.chrisbrogan.com/while-others-paint-the-trim/ - Mike Troiano: http://scalableintimacy.com/?p=519 - Alister Cameron: http://www.alistercameron.com/ - Marshall McLuhan: [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Chris Brogan: <a href="http://www.chrisbrogan.com/while-others-paint-the-trim/" rel="nofollow">http://www.chrisbrogan.com/while-others-paint-the-trim/</a> &#8211; Mike Troiano: <a href="http://scalableintimacy.com/?p=519" rel="nofollow">http://scalableintimacy.com/?p=519</a> &#8211; Alister Cameron: <a href="http://www.alistercameron.com/" rel="nofollow">http://www.alistercameron.com/</a> &#8211; Marshall McLuhan: [...]</p>
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		<title>By: Gary Cohen</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-1597</link>
		<dc:creator>Gary Cohen</dc:creator>
		<pubDate>Fri, 27 Mar 2009 04:22:35 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-1597</guid>
		<description>Mike - Great video and interesting post.  The truth is nothing is really new if you look at it metaphorically.  the stories going back the the bible are played out again and again over time in different forms.   
 
Content marketing is more and more a form of Lead Generation - optimized content that is tracked and used as part of a marketing process. e-mail newsletters, blog posts, e-book and white paper downloads, webinars - all part of a continuum where people &quot;opt-in&quot; and show interest by their actions.  Show enough interest in the content and you will get a sales call :-) </description>
		<content:encoded><![CDATA[<p>Mike &#8211; Great video and interesting post.  The truth is nothing is really new if you look at it metaphorically.  the stories going back the the bible are played out again and again over time in different forms.   </p>
<p>Content marketing is more and more a form of Lead Generation &#8211; optimized content that is tracked and used as part of a marketing process. e-mail newsletters, blog posts, e-book and white paper downloads, webinars &#8211; all part of a continuum where people &quot;opt-in&quot; and show interest by their actions.  Show enough interest in the content and you will get a sales call <img src='http://scalableintimacy.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	</item>
	<item>
		<title>By: Gary Cohen</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-6599</link>
		<dc:creator>Gary Cohen</dc:creator>
		<pubDate>Fri, 27 Mar 2009 04:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-6599</guid>
		<description>Mike - Great video and interesting post.  The truth is nothing is really new if you look at it metaphorically.  the stories going back the the bible are played out again and again over time in different forms.   
 
Content marketing is more and more a form of Lead Generation - optimized content that is tracked and used as part of a marketing process. e-mail newsletters, blog posts, e-book and white paper downloads, webinars - all part of a continuum where people &quot;opt-in&quot; and show interest by their actions.  Show enough interest in the content and you will get a sales call :-)</description>
		<content:encoded><![CDATA[<p>Mike &#8211; Great video and interesting post.  The truth is nothing is really new if you look at it metaphorically.  the stories going back the the bible are played out again and again over time in different forms.   </p>
<p>Content marketing is more and more a form of Lead Generation &#8211; optimized content that is tracked and used as part of a marketing process. e-mail newsletters, blog posts, e-book and white paper downloads, webinars &#8211; all part of a continuum where people &quot;opt-in&quot; and show interest by their actions.  Show enough interest in the content and you will get a sales call <img src='http://scalableintimacy.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Worshipful Master</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-1551</link>
		<dc:creator>Worshipful Master</dc:creator>
		<pubDate>Wed, 25 Mar 2009 19:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-1551</guid>
		<description>We have no record of him having visited the Shrine at the Illuminati HQ. </description>
		<content:encoded><![CDATA[<p>We have no record of him having visited the Shrine at the Illuminati HQ.</p>
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	</item>
	<item>
		<title>By: Worshipful Master</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-6598</link>
		<dc:creator>Worshipful Master</dc:creator>
		<pubDate>Wed, 25 Mar 2009 19:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-6598</guid>
		<description>We have no record of him having visited the Shrine at the Illuminati HQ.</description>
		<content:encoded><![CDATA[<p>We have no record of him having visited the Shrine at the Illuminati HQ.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philippe Coueignoux</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-1533</link>
		<dc:creator>Philippe Coueignoux</dc:creator>
		<pubDate>Wed, 25 Mar 2009 11:51:25 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-1533</guid>
		<description>Content marketing has been around since the Pyramids. 
It is also known as commissioned art. 
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs. 
 </description>
		<content:encoded><![CDATA[<p>Content marketing has been around since the Pyramids.<br />
It is also known as commissioned art.<br />
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philippe Coueignoux</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-6597</link>
		<dc:creator>Philippe Coueignoux</dc:creator>
		<pubDate>Wed, 25 Mar 2009 11:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-6597</guid>
		<description>Content marketing has been around since the Pyramids. 
It is also known as commissioned art. 
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</description>
		<content:encoded><![CDATA[<p>Content marketing has been around since the Pyramids.<br />
It is also known as commissioned art.<br />
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philippe Coueignoux</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-1532</link>
		<dc:creator>Philippe Coueignoux</dc:creator>
		<pubDate>Wed, 25 Mar 2009 11:48:46 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-1532</guid>
		<description>Content marketing has been around since the Pyramids. 
It is also known as commissioned art. 
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs. </description>
		<content:encoded><![CDATA[<p>Content marketing has been around since the Pyramids.<br />
It is also known as commissioned art.<br />
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philippe Coueignoux</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-6596</link>
		<dc:creator>Philippe Coueignoux</dc:creator>
		<pubDate>Wed, 25 Mar 2009 11:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-6596</guid>
		<description>Content marketing has been around since the Pyramids. 
It is also known as commissioned art. 
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</description>
		<content:encoded><![CDATA[<p>Content marketing has been around since the Pyramids.<br />
It is also known as commissioned art.<br />
Not all CEO&#039;s have what it takes to be a Louis XIV though, or a Steve Jobs.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philippe Coueignoux</title>
		<link>http://scalableintimacy.com/is-content-marketing-really-new/comment-page-1/#comment-1500</link>
		<dc:creator>Philippe Coueignoux</dc:creator>
		<pubDate>Tue, 24 Mar 2009 11:59:30 +0000</pubDate>
		<guid isPermaLink="false">http://scalableintimacy.com/?p=519#comment-1500</guid>
		<description>Content marketing is the same as commissioned art. 
It has been around since the Pyramids and is alive today. 
But how many CEO&#039;s have what it takes to be a Louis XIV, or a Steve Jobs? </description>
		<content:encoded><![CDATA[<p>Content marketing is the same as commissioned art.<br />
It has been around since the Pyramids and is alive today.<br />
But how many CEO&#039;s have what it takes to be a Louis XIV, or a Steve Jobs?</p>
]]></content:encoded>
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