Comments on: How To Sell

By: 3 Crucial Qualities You Need Before Starting a Business | SME Wizards

3 Crucial Qualities You Need Before Starting a Business | SME Wizards — Wed, 21 Dec 2011 07:25:05 +0000

[...] you must learn how to sell. At the heart of every business owner is a desire to sell to earn profit, and this can only be [...]

By: Leadership lessons from the ancient Greeks – Part II of II | Viking

Leadership lessons from the ancient Greeks – Part II of II | Viking — Wed, 02 Nov 2011 14:49:48 +0000

[...] in the details [and to paraphrase my good friend Mike Troiano's comment on establishing warmth [http://scalableintimacy.com/how-to-sell/], if you want people to think you are interested, it helps to be interested]. Model those traits [...]

By: A Fair Spending Plan

A Fair Spending Plan — Thu, 04 Aug 2011 09:34:21 +0000

[...] make as much money as they can. While this is great for free-wheeling sales people who can just hustle harder when they want to make ends meet, this doesn’t cut it at the corporate level. For [...]

By: Marketing is in the Middle: Mike Troiano

Marketing is in the Middle: Mike Troiano — Tue, 25 Jan 2011 14:18:31 +0000

[...] to most everything he posts. For an introduction to his efforts, I would take a look at his how to sell post. Mike Troiano is currently a Principal at Holland-Mark in Boston. His blog, Scalable [...]

By: Mike Troiano

Mike Troiano — Tue, 27 Jul 2010 01:37:01 +0000

Thanks, Pablo. Early rejection has its advantages

By: Pablo Edwards

Pablo Edwards — Tue, 27 Jul 2010 00:12:57 +0000

Great article. You rarely think about the marketing guy who can sell anything. What an incredible combination of talents you have combined. Wake up call for this guy!

By: Mike Troiano

Mike Troiano — Tue, 20 Jul 2010 19:28:48 +0000

My experience has been similar, Graham. I find myself asking prospective account people, “What do you know about me?” If the answer is nothing, meaning they didn't take 5 minutes to Google an agency principal before meeting with him… buh-bye.

By: Graham Nelson

Graham Nelson — Tue, 20 Jul 2010 18:36:49 +0000

Good stuff, Mike. Your thoughts are especially relevant to those looking for jobs in this tough economy. It's amazing to me how little preparation some job candidates do to get ready for an interview. Considering how much information is available — and how easy it is to do a little digging — you'd think that every candidate would make it their main objective to demonstrate that they understand The Problem.

If it's okay with you, I may cite this post to those who underwhelm in a job interview. After all, second place is a set of steak knives. And third place is your fired.

A B C. Always be closing. Or hit the bricks.

By: Marty Glover

Marty Glover — Fri, 16 Jul 2010 23:03:53 +0000

I seem to recall we figured some of it out together!

By: Mark W

Mark W — Fri, 16 Jul 2010 22:44:49 +0000

Truth