Ford: A Social Media Case Study

Ron Ploof pulled together a thorough, professional telling of a ticking PR timebomb recently diffused by much-missed former Bostonite Scott Monty.

In a nutshell, here’s what happened:

On December 9, 2008 at 6:10 p.m (EDT), Jim Oakes, administrator for a fan site called The Ranger Station posted to the group’s message boards saying that TRS is being attacked by the Ford Motor Company. Within two minutes the first response came in. Over the course of the day, 916 more posts flooded that thread, with all sorts of angry responses to the big bad Ford Motor Company who was obviously picking on a loyal 10-year old fan site. 22 hours and 26 minutes later, Jim Oakes posted Our (my) Agreement With Ford (remedy) to announce the resolution.

For the .pdf of Ron’s report, which is both useful and a fascinating read, click here.

Related articles by Zemanta

• Scott Monty: Still A Big Twitter [Social Media Circle-Jerk] (jalopnik.com)
• Fox Business Can’t Find Ford On Twitter Either! [Social Media Circle-Jerk] (jalopnik.com)
• The Social Media Marketing Blog: Advertising to Gen Y on Social Networks (tsurch.com)
• Ford’s CEO Takes On Twitter (pistachioconsulting.com)
• Ford’s CEO Takes On Twitter | Pistachio (tsurch.com)
• Scott Monty: Ford Social Media “Expert” A Bit Of A Twit [Social Media Circle-Jerk] (jalopnik.com)

Tagged as: Ford Motor Company, FordRanger, Makes and Models, Trucks