Susan Ross of Procter & Gamble discusses how the company approaches Social Media, networking and consumer interaction on the web. Susan points out that P&G “takes it very seriously” when someone goes to the trouble to write something down. P&G seeks to develop a deeper relationship with consumers using projects like Tide Loads of Hope. She also discusses Ripple6’s exclusive Cloud Communities™ and how it is used by marketers such as P&G. Susan also talks about the P&G Social Media Lab where they are understanding the different technologies, ways to measure them and how it work in the real world of P&G’s business.
Seems like Susan Ross sure does. What do you think?