Does Ford Get It?

JD Lasica over at Social Media interviewed Alan Mulally, CEO of Ford Motor Company. The audio sucks, but I gotta say, I was pretty impressed by his answers.

Ford’s CEO on social media and innovation from JD Lasica on Vimeo.

Even if he’s faking, that he feels the need to is telling.

Feeling like we’re pretty close to a tipping point on businesses embracing this technology, or at least trying to. There’ll be some trial and error, and that pesky chasm to cross into mass adoption, but anyone who thinks this is still geek-only territory is flat wrong.

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