From the category archives:

Web 2.0 Gurus

Social Marketing Playbook

by Michael Troiano on July 2, 2009

How Social Media Works

by Michael Troiano on July 2, 2009

Pepsi Has Its Act Together

by Michael Troiano on June 4, 2009

Optimizing Social Media Automation

by Michael Troiano on April 1, 2009

Ford: A Social Media Case Study

by Michael Troiano on March 28, 2009

Is Content Marketing Really New?

by Michael Troiano on March 19, 2009

How To Write A Social Marketing Plan

by Michael Troiano on March 11, 2009

The Case Against Social Marketing

by Michael Troiano on March 1, 2009

Web 2.0 and the Enterprise: A Symbiotic Relationship

by Michael Troiano on February 6, 2009

The Brand Spike Opportunity

by Michael Troiano on February 5, 2009