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	<title>Scalable Intimacy &#187; Product Participation</title>
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	<link>http://scalableintimacy.com</link>
	<description>Branding in the age of social media.</description>
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		<title>Social Media and Innovation</title>
		<link>http://scalableintimacy.com/social-media-and-innovation/</link>
		<comments>http://scalableintimacy.com/social-media-and-innovation/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 22:15:18 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1420</guid>
		<description><![CDATA[In 1950, Zenith created the first television remote control, and it was a smash. It took 5 years for the first wireless remote to be delivered, using finicky photoelectric cell technology, and then another 15 for the infrared technology we use now to be delivered to the market, in 1970. That&#8217;s 20 years of competition among set [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Is Marketing in a Startup?</title>
		<link>http://scalableintimacy.com/what-is-marketing-in-a-startup/</link>
		<comments>http://scalableintimacy.com/what-is-marketing-in-a-startup/#comments</comments>
		<pubDate>Thu, 12 May 2011 11:16:35 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Chris Selland]]></category>
		<category><![CDATA[CityVoter]]></category>
		<category><![CDATA[Dave McClure]]></category>
		<category><![CDATA[David Skok]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Josh Walker]]></category>
		<category><![CDATA[Terametric]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1407</guid>
		<description><![CDATA[Tonight I led a panel discussion on startup marketing, as part of the Vilna Shul Speaker Series. The panel featured MedicalRecords.com Founder Ace Bhattacharjya, CityVoter CEO Josh Walker, Serial Entrepreneur Rachel Blankstein, SherpaReport President Nick Copley, and Terametric VP of Marketing Chris Selland. It was a small but savvy crowd, and a lively back and forth spilled into [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>Why I Buy Sony</title>
		<link>http://scalableintimacy.com/why-i-buy-sony/</link>
		<comments>http://scalableintimacy.com/why-i-buy-sony/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 13:00:49 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Product Participation]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1287</guid>
		<description><![CDATA[A recent experience with SONY customer service that powerfully illustrates the new economics of Marketing and customer loyalty.]]></description>
		<wfw:commentRss>http://scalableintimacy.com/why-i-buy-sony/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Holland-Mark Interview</title>
		<link>http://scalableintimacy.com/holland-mark-interview/</link>
		<comments>http://scalableintimacy.com/holland-mark-interview/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 16:32:59 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1184</guid>
		<description><![CDATA[I appeared last week on Ed Gaskin&#8217;s nascent Pulse Network show, &#8220;Up Close with CMO&#8217;s.&#8221; It&#8217;s a little long, and lovingly homemade, but it&#8217;s a decent intro to what we&#8217;re about if you&#8217;re interested. I would also point out that the camera adds 10 pounds. And 10 years.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Apple&#8217;s Magic: Eating It&#8217;s Own Lunch</title>
		<link>http://scalableintimacy.com/apples-magic-eating-its-own-lunch/</link>
		<comments>http://scalableintimacy.com/apples-magic-eating-its-own-lunch/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 14:37:28 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[IPad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[IPod Classic]]></category>
		<category><![CDATA[Scott Kirsner]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Walkman]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=868</guid>
		<description><![CDATA[Quoted in Scott Kirsner&#8217;s excellent Apple piece this weekend, from the Boston Globe&#8230; Why Apple is still generating buzz &#8211; The Boston Globe For me Apple&#8217;s magic unfolds in the yin and yang of inspiration and listening. Steve Jobs has said that if you give people what they ask for, by the time you deliver [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Social Media Is Like Cocaine</title>
		<link>http://scalableintimacy.com/how-social-media-is-like-cocaine/</link>
		<comments>http://scalableintimacy.com/how-social-media-is-like-cocaine/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 15:02:38 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bill Cosby]]></category>
		<category><![CDATA[Cocaine]]></category>
		<category><![CDATA[Stand-up comedy]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=821</guid>
		<description><![CDATA[Bill Cosby did a stand-up video back in the day, called &#8220;Bill Cosby, Himself.&#8221; It&#8217;s one of the funniest things I&#8217;ve ever seen, and probably had a bigger impact on my parenting philosophy than anything outside my own family. You can get it on Amazon, you can also watch the video for free on Google [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Domino&#8217;s Steps Toward the Truth</title>
		<link>http://scalableintimacy.com/dominos-steps-toward-the-truth/</link>
		<comments>http://scalableintimacy.com/dominos-steps-toward-the-truth/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:37:24 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Relationship Management]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=785</guid>
		<description><![CDATA[When users are empowered to drown out your marketing messages, the nature of marketing changes. It needs to become &#8220;Marketing,&#8221; with a capital &#8220;M,&#8221; and bring more to the table than a tagline. As I said in my last post, where once you could focus on driving the product reality by shaping market perception, now [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/dominos-steps-toward-the-truth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Holland-Mark 2K10: Capital &#8220;M&#8221; Marketing in the Imperative Economy</title>
		<link>http://scalableintimacy.com/holland-mark-2k10-capital-m-marketing-in-the-imperative-economy/</link>
		<comments>http://scalableintimacy.com/holland-mark-2k10-capital-m-marketing-in-the-imperative-economy/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 03:22:55 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Market]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=782</guid>
		<description><![CDATA[Turns out we had a pretty good 2009 at Holland-Mark, and closed the year stronger than any of us expected. We&#8217;ve spent the last few weeks reflecting on this momentum, and on what seems to be working for clients and resonating with prospects. A strategy has come into focus around these ideas, and it&#8217;s going [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/holland-mark-2k10-capital-m-marketing-in-the-imperative-economy/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Social Marketing Is Rooted In The Brand</title>
		<link>http://scalableintimacy.com/social-marketing-is-rooted-in-the-brand/</link>
		<comments>http://scalableintimacy.com/social-marketing-is-rooted-in-the-brand/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 14:06:06 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Product Participation]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=748</guid>
		<description><![CDATA[Your brand is not your logo, or your product. It&#8217;s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding. Here&#8217;s a 5-minute talk to [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Scalable Intimacy: The White Paper</title>
		<link>http://scalableintimacy.com/scalable-intimacy-the-white-paper/</link>
		<comments>http://scalableintimacy.com/scalable-intimacy-the-white-paper/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:25:39 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Fiction]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[White paper]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=700</guid>
		<description><![CDATA[Big thanks to those of you who stopped by after the MITX or Ignite presentations yesterday, I am feeling the love this morning. Mille grazie. If you&#8217;re still hungry for more, check out our brand-spanking-new white paper, which I have to say is not your typical social media white paper. Have a look, let me [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/scalable-intimacy-the-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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