From the category archives:

Product Participation

Social Media and Innovation

by Michael Troiano on June 1, 2011

What Is Marketing in a Startup?

by Michael Troiano on May 12, 2011

Why I Buy Sony

by Michael Troiano on January 31, 2011

Holland-Mark Interview

by Michael Troiano on November 15, 2010

Apple’s Magic: Eating It’s Own Lunch

by Michael Troiano on April 4, 2010

How Social Media Is Like Cocaine

by Michael Troiano on January 19, 2010

Domino’s Steps Toward the Truth

by Michael Troiano on January 5, 2010

Social Marketing Is Rooted In The Brand

by Michael Troiano on October 21, 2009

Scalable Intimacy: The White Paper

by Michael Troiano on September 18, 2009

Social Relationship Management = SRM

by Michael Troiano on March 19, 2009