From the category archives:

Case Studies

McDonald’s Social Media Strategy

by Michael Troiano on November 30, 2009

Younification: Merging Personal And Professional

by Michael Troiano on October 23, 2009

Social Marketing Is Rooted In The Brand

by Michael Troiano on October 21, 2009

Keurig Opens Up And Deals. Bravo.

by Michael Troiano on October 15, 2009

Sometimes “Measurement” Drives Bad Brand Decisions

by Michael Troiano on July 22, 2009

The Collateral Damage of Old School Advertising

by Michael Troiano on June 28, 2009

Pepsi Has Its Act Together

by Michael Troiano on June 4, 2009

Social Branding

by Michael Troiano on May 31, 2009

Ford: A Social Media Case Study

by Michael Troiano on March 28, 2009

A Brand Is An Interactive Story

by Michael Troiano on March 20, 2009