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	<title>Scalable Intimacy &#187; Case Studies</title>
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	<description>Branding in the age of social media.</description>
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		<title>Forget you, Chrysler</title>
		<link>http://scalableintimacy.com/forget-you-chrysler/</link>
		<comments>http://scalableintimacy.com/forget-you-chrysler/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 12:29:06 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1335</guid>
		<description><![CDATA[So Chrysler dumped their social media agency today, after the latter tweeted the adjacent on behalf of the former. Ouch. It&#8217;s a colossally boneheaded move on the part of the agency, New Media Strategies. But it&#8217;s also inevitable. Based on what people are willing to pay for &#8220;ghost tweeting,&#8221; you need to cut some corners. [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>World Energy: A Case Study</title>
		<link>http://scalableintimacy.com/world-energy-a-case-study/</link>
		<comments>http://scalableintimacy.com/world-energy-a-case-study/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:00:55 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1324</guid>
		<description><![CDATA[Today we launched our latest content hub, for World Energy. It&#8217;s the tip of a marketing strategy iceberg that&#8217;s kind of a neat case study. 6 months ago World Energy was a victim of it&#8217;s own success. They&#8217;d come to dominate the market for auction-based procurement, enabling companies to buy energy the way consumers buy [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Travel Brand&#8217;s Journey Into The Social Wilds</title>
		<link>http://scalableintimacy.com/a-travel-brands-journey-into-the-social-wilds/</link>
		<comments>http://scalableintimacy.com/a-travel-brands-journey-into-the-social-wilds/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 13:00:11 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[ACIS]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1302</guid>
		<description><![CDATA[ACIS brings education alive through one-of-a-kind travel experiences. The One Simple Thing™ that powers every touch point with the brand is Insider, referring both to their intimate local knowledge of the destinations they serve, and the close family of team members, regional directors, group leaders, teachers, and students that comprise the extended ACIS family. Over the past few months we've helped ACIS translate that positioning into many facets of their business, from the details of their offering, to the way they engage with alumni, their catalog, and the Web.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Why I Buy Sony</title>
		<link>http://scalableintimacy.com/why-i-buy-sony/</link>
		<comments>http://scalableintimacy.com/why-i-buy-sony/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 13:00:49 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Product Participation]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1287</guid>
		<description><![CDATA[A recent experience with SONY customer service that powerfully illustrates the new economics of Marketing and customer loyalty.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Urgency of Distinction</title>
		<link>http://scalableintimacy.com/the-urgency-of-distinction/</link>
		<comments>http://scalableintimacy.com/the-urgency-of-distinction/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 00:39:08 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1192</guid>
		<description><![CDATA[A nice shot of chicken smothered in mole sauce just caught my eye on facebook. Yum. I clicked it, checked it out, and moved on. It&#8217;s a Mexican restaurant someplace near Fenway, forget the name, and it&#8217;s hard to imagine the mole is worth the parking hassle. And thus ends my interaction with this brand. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Content Marketing and Good Behavior</title>
		<link>http://scalableintimacy.com/content-marketing-and-good-behavior/</link>
		<comments>http://scalableintimacy.com/content-marketing-and-good-behavior/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 03:20:37 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1146</guid>
		<description><![CDATA[I had an inspirational day today at the Progressive Business Leaders Network CEO Summit. The highlight of it for me was a speech by Gary Hirshberg, the &#8220;CE-Yo&#8221; of Stonyfield Farms. Stonyfield is a juggernaut, powered by an intense commitment to &#8220;healthy food, healthy people, a healthy planet, and healthy business.&#8221; And I&#8217;m not talking [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A New Notch in the Beer Market</title>
		<link>http://scalableintimacy.com/a-new-notch-in-the-beer-market/</link>
		<comments>http://scalableintimacy.com/a-new-notch-in-the-beer-market/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 18:55:21 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Chris Colbert]]></category>
		<category><![CDATA[Chris Lohring]]></category>
		<category><![CDATA[craft beer]]></category>
		<category><![CDATA[Drink]]></category>
		<category><![CDATA[session ale]]></category>
		<category><![CDATA[Slowfest]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=879</guid>
		<description><![CDATA[Chris Lohring is, in the local parlance, &#8220;a wicked cool kid.&#8221; A longtime consumer brand guy and FOH-M, Chris was also a co-founder of Tremont Brewery, and is a beer snob like many of us at the agency. A few months back he and Chris Colbert were having a conversation about a category Chris L. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple&#8217;s Magic: Eating It&#8217;s Own Lunch</title>
		<link>http://scalableintimacy.com/apples-magic-eating-its-own-lunch/</link>
		<comments>http://scalableintimacy.com/apples-magic-eating-its-own-lunch/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 14:37:28 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[IPad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[IPod Classic]]></category>
		<category><![CDATA[Scott Kirsner]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Walkman]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=868</guid>
		<description><![CDATA[Quoted in Scott Kirsner&#8217;s excellent Apple piece this weekend, from the Boston Globe&#8230; Why Apple is still generating buzz &#8211; The Boston Globe For me Apple&#8217;s magic unfolds in the yin and yang of inspiration and listening. Steve Jobs has said that if you give people what they ask for, by the time you deliver [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scalable Intimacy and Politics</title>
		<link>http://scalableintimacy.com/scalable-intimacy-and-politics/</link>
		<comments>http://scalableintimacy.com/scalable-intimacy-and-politics/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 23:32:06 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[political marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Posterous]]></category>
		<category><![CDATA[Selectman]]></category>
		<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[Sudbury]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=864</guid>
		<description><![CDATA[I live in Sudbury, a dreamy little hamlet about 20 miles West of Boston. It&#8217;s very nice, we like it a lot. Sudbury has the highest concentration of households with school-aged children of any town in Massachusetts, which makes for a very family-oriented town, and also puts a lot of focus on the quality of [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Duct Tape Content Marketing</title>
		<link>http://scalableintimacy.com/duct-tape-content-marketing/</link>
		<comments>http://scalableintimacy.com/duct-tape-content-marketing/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 20:43:12 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=845</guid>
		<description><![CDATA[Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It&#8217;s unfocused. It&#8217;s ugly. It has giant freaking dollar sign, for chrissakes. Blecch. And yet&#8230; I find it interesting that humble brands &#8211; local restaurants, obscure b-to-b specialists, retailers like this one &#8211; seem better able to embrace [...]]]></description>
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		<slash:comments>1</slash:comments>
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