From the category archives:

Case Studies

A New Notch in the Beer Market

by Michael Troiano on April 23, 2010

Apple’s Magic: Eating It’s Own Lunch

by Michael Troiano on April 4, 2010

Scalable Intimacy and Politics

by Michael Troiano on March 31, 2010

Duct Tape Content Marketing

by Michael Troiano on March 3, 2010

Domino’s Steps Toward the Truth

by Michael Troiano on January 5, 2010

McDonald’s Social Media Strategy

by Michael Troiano on November 30, 2009

Younification: Merging Personal And Professional

by Michael Troiano on October 23, 2009

Social Marketing Is Rooted In The Brand

by Michael Troiano on October 21, 2009

Keurig Opens Up And Deals. Bravo.

by Michael Troiano on October 15, 2009

Sometimes “Measurement” Drives Bad Brand Decisions

by Michael Troiano on July 22, 2009

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