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	<title>Scalable Intimacy &#187; Branding</title>
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	<link>http://scalableintimacy.com</link>
	<description>Branding in the age of social media.</description>
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		<title>Launch is for Amateurs</title>
		<link>http://scalableintimacy.com/launch-is-for-amateurs/</link>
		<comments>http://scalableintimacy.com/launch-is-for-amateurs/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 00:00:13 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1492</guid>
		<description><![CDATA[republished from Bostinnovation Sometimes I feel bad for marketing folk. I mean… Sailors sail. Builders build. Bricklayers lay. And the world is glad. But marketers who busy themselves marketing can destroy value as readily as they create it. Examples abound. Say you’re an enlightened entrepreneur, assembling a world class team to create the Next Big Thing. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Is Marketing in a Startup?</title>
		<link>http://scalableintimacy.com/what-is-marketing-in-a-startup/</link>
		<comments>http://scalableintimacy.com/what-is-marketing-in-a-startup/#comments</comments>
		<pubDate>Thu, 12 May 2011 11:16:35 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Chris Selland]]></category>
		<category><![CDATA[CityVoter]]></category>
		<category><![CDATA[Dave McClure]]></category>
		<category><![CDATA[David Skok]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Josh Walker]]></category>
		<category><![CDATA[Terametric]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1407</guid>
		<description><![CDATA[Tonight I led a panel discussion on startup marketing, as part of the Vilna Shul Speaker Series. The panel featured MedicalRecords.com Founder Ace Bhattacharjya, CityVoter CEO Josh Walker, Serial Entrepreneur Rachel Blankstein, SherpaReport President Nick Copley, and Terametric VP of Marketing Chris Selland. It was a small but savvy crowd, and a lively back and forth spilled into [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>Why I Buy Sony</title>
		<link>http://scalableintimacy.com/why-i-buy-sony/</link>
		<comments>http://scalableintimacy.com/why-i-buy-sony/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 13:00:49 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Product Participation]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1287</guid>
		<description><![CDATA[A recent experience with SONY customer service that powerfully illustrates the new economics of Marketing and customer loyalty.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networking for Grownups</title>
		<link>http://scalableintimacy.com/social-networking-for-grownups/</link>
		<comments>http://scalableintimacy.com/social-networking-for-grownups/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 15:52:54 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Best Of]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1275</guid>
		<description><![CDATA[A slidecast of my talk from last night's Harvard Business School Association of Boston event.]]></description>
		<wfw:commentRss>http://scalableintimacy.com/social-networking-for-grownups/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>2011 Prediction: Social Becomes Reductive</title>
		<link>http://scalableintimacy.com/2011-prediction-social-becomes-reductive/</link>
		<comments>http://scalableintimacy.com/2011-prediction-social-becomes-reductive/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 13:00:48 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1220</guid>
		<description><![CDATA[2010 was the year of trying to keep up with all this social crap. That&#8217;s right. I said it. There are times when The People Feed is overwhelming. I&#8217;m nobody, and I&#8217;m still connected to thousands of people on Facebook, Twitter, LinkedIn, Flickr, and Google Buzz. When I go somewhere I actually have to think [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>In Advertising, Emotion Is What Works</title>
		<link>http://scalableintimacy.com/in-advertising-emotion-is-what-works/</link>
		<comments>http://scalableintimacy.com/in-advertising-emotion-is-what-works/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 13:00:29 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Holland-Mark]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1201</guid>
		<description><![CDATA[There was a big conference in NYC last week, called &#8220;Making Digital Work.&#8221; Assets and ideas from the conference, along with content from the featured presenters, were captured in a Posterous blog available here, and worthy of some time if you have it. One of the most interesting ideas was proffered by Digital Ninja Faris [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Urgency of Distinction</title>
		<link>http://scalableintimacy.com/the-urgency-of-distinction/</link>
		<comments>http://scalableintimacy.com/the-urgency-of-distinction/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 00:39:08 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1192</guid>
		<description><![CDATA[A nice shot of chicken smothered in mole sauce just caught my eye on facebook. Yum. I clicked it, checked it out, and moved on. It&#8217;s a Mexican restaurant someplace near Fenway, forget the name, and it&#8217;s hard to imagine the mole is worth the parking hassle. And thus ends my interaction with this brand. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Socialisation of Brands</title>
		<link>http://scalableintimacy.com/the-socialisation-of-brands/</link>
		<comments>http://scalableintimacy.com/the-socialisation-of-brands/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 23:44:10 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1179</guid>
		<description><![CDATA[Great report from Universal-McCann on the state of social media and brands. Enjoy&#8230; Social Media Wave 5 &#8211; OCT2010 (Universal McCann) Related articles Universal McCann present Wave 5 &#8211; the Socialisation of Brands (kullin.net) Consumers in brand communities 71% more likely to purchase (Universal McCann) (freshnetworks.com) You: UM report wave 5: the socialisation of brands-report [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing and Good Behavior</title>
		<link>http://scalableintimacy.com/content-marketing-and-good-behavior/</link>
		<comments>http://scalableintimacy.com/content-marketing-and-good-behavior/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 03:20:37 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media 101]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1146</guid>
		<description><![CDATA[I had an inspirational day today at the Progressive Business Leaders Network CEO Summit. The highlight of it for me was a speech by Gary Hirshberg, the &#8220;CE-Yo&#8221; of Stonyfield Farms. Stonyfield is a juggernaut, powered by an intense commitment to &#8220;healthy food, healthy people, a healthy planet, and healthy business.&#8221; And I&#8217;m not talking [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/content-marketing-and-good-behavior/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Time to Tackle the Unlearning Challenge</title>
		<link>http://scalableintimacy.com/its-time-to-tackle-the-unlearning-challenge/</link>
		<comments>http://scalableintimacy.com/its-time-to-tackle-the-unlearning-challenge/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 01:11:20 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Web 2.0 Gurus]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Edward Boches]]></category>
		<category><![CDATA[Louis Gray]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Tom Cunniff]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=1028</guid>
		<description><![CDATA[Brand managers who "get it" but need to deliver on revenue targets for next quarter sometimes feel caught in the crossfire between the social media jihadis and the old media diehards. In hopes of finding a productive way forward, here's one way to frame the new marketing challenge, with an eye toward implementation of social marketing techniques in the world as it is today.]]></description>
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		<slash:comments>10</slash:comments>
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