Scalable Intimacy

Branding in the age of social media.

Social Marketing Is Rooted In The Brand

Posted on | October 21, 2009 | Comments

Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding.

Here’s a 5-minute talk to that effect I gave at the last O’Reilly’s recent Ignite event in Boston, and I welcome your thoughts on it:

You can download the higher res quicktime here, but it takes a while.

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Category: Branding, Case Studies, Customer Service, Product Participation

Comments

  • Indeed; a brand lives in the hearts and minds of people. See also this: http://soekershof.typepad.com/the-green-cathedr...
    In our case we added a 'signature' (cotyledon) which is recognized by visitors. We call it 'the brand' but in fact this signature represents the identity of the brand and that, in our own words, is what we've learned today (never to old to learn)

    Thanks,
    Yvonne & Herman from a warm South Africa
  • Hi Mike,

    Explanation as requested: see reference above (Branding the experience). although in different wording the essence behind is (at least: partly) the same.

    Herman & Yvonne
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