Scalable Intimacy

Branding in the age of social media.

How Social Media Works

Posted on | July 2, 2009 | Comments

From something called the Sasquatch Music Festival…

If there’s a more powerful metaphor, I haven’t seen it.

Props to Greg Verdino for the get.

UPDATE: More reflection, on Seth Godin’s Blog:

My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a movement.

Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s.

Indeed.

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Category: Social Media 101, Web 2.0 Gurus
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Comments

  • This is social media! And we all have these images in our lives and companies, it is just catching them. To draw the crowd one man simply is alive, happy and free.
  • If guy #49 is the dude wearing red panties and an umbrella on his head, that's pretty brave, I think..
  • I think that may be my favorite comment, ever.
  • Reminds me of a Dead show I went to years ago. When I left my seat to head to the restroom I actually felt self-conscious for NOT dancing. So I danced all the way to the bathroom!

    At some point, this Tribe overruns the spectators!
  • lGuys #2 and #3 joined in though to make fun of guy #1 and that's the reason why Greg recorded the video, to make fun of this weird dancing dude, which is kind of mean. So this dance mob started as a joke, but then the joke's on them because it actually became a fun thing, go guy #1 for dancing in the first place and being different
  • I thought #3 was given kudos because he was NOT making fun and wanted to dance. #2 was obviously mocking... or maybe just high.

    Prolly both. :^)
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