Scalable Intimacy

Branding in the age of social media.

Gary Vaynerchuck on Social Marketing

Posted on | March 3, 2009 | Comments

If you like wine, are here, and don’t know Gary Vaynerchuck, you’re missing out. His Wine Library TV is among the biggest hit shows on the internet, spawning a small cottage industry of Vaynerchuck spinoffs.

Gary can come across as a bit of a nut job, but he knows his stuff, and his energy and enthusiasm is contagious. And whatever his tastes in wine (they’re good), he has clearly mastered the use of social media in the promotion of… well, himself.

Anyway, here’s how he sees it, in his own inimitable words:

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Category: Advertising, Branding, Social Media 101, Technologies
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