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	<title>Scalable Intimacy</title>
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	<link>http://scalableintimacy.com</link>
	<description>Branding in the age of social media.</description>
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		<title>LaunchCamp Video</title>
		<link>http://scalableintimacy.com/?p=841</link>
		<comments>http://scalableintimacy.com/?p=841#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:36:32 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[scalable intimacy]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=841</guid>
		<description><![CDATA[So here&#8217;s the video from my thing last week. The audio isn&#8217;t great, and it turns out I&#8217;m not as good looking as I&#8217;d hoped. If you prefer the slides and the VO, see here.
So you&#8217;ve been warned&#8230;

More video from the event on this Vimeo channel.
]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=841</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Achieving Scalable Intimacy</title>
		<link>http://scalableintimacy.com/?p=838</link>
		<comments>http://scalableintimacy.com/?p=838#comments</comments>
		<pubDate>Fri, 05 Feb 2010 02:35:14 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[Michael Troiano]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[scalable intimacy]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=838</guid>
		<description><![CDATA[Here&#8217;s my presentation from today&#8217;s LaunchCamp. The live version had a bit more energy, but this combination of audio and slides is easier to follow.
Anyway, here it is&#8230;
Achieving Scalable Intimacy
View more presentations from Michael Troiano.

What do you think? Were you at the event today? Any questions I can answer, or comments on the day?

]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=838</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Livestreaming of LaunchCamp Keynote</title>
		<link>http://scalableintimacy.com/?p=835</link>
		<comments>http://scalableintimacy.com/?p=835#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:21:20 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Web 2.0 Gurus]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[LaunchCamp]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=835</guid>
		<description><![CDATA[The good folks at LaunchCamp have posted a livestream of the event on UStream, which you can see here:
Live TV : UstreamMike will deliver the keynote at noon.
You can participate in the social network activity around the event live here:

]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=835</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Siren Song of Perfection</title>
		<link>http://scalableintimacy.com/?p=825</link>
		<comments>http://scalableintimacy.com/?p=825#comments</comments>
		<pubDate>Tue, 26 Jan 2010 16:44:15 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Software development]]></category>
		<category><![CDATA[Software development methodology]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=825</guid>
		<description><![CDATA[

We&#8217;re getting close to the finish line on a handful of client projects right now, and I&#8217;ve observed that one of the biggest challenges &#8220;real marketers&#8221; have in embracing social systems is, for lack of a better term, cultural.
It&#8217;s almost a cliche now to say that embracing social media means giving up the sense of [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=825</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>How Social Media Is Like Cocaine</title>
		<link>http://scalableintimacy.com/?p=821</link>
		<comments>http://scalableintimacy.com/?p=821#comments</comments>
		<pubDate>Tue, 19 Jan 2010 15:02:38 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Product Participation]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bill Cosby]]></category>
		<category><![CDATA[Cocaine]]></category>
		<category><![CDATA[Stand-up comedy]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=821</guid>
		<description><![CDATA[Bill Cosby did a stand-up video back in the day, called &#8220;Bill Cosby, Himself.&#8221; It&#8217;s one of the funniest things I&#8217;ve ever seen, and probably had a bigger impact on my parenting philosophy than anything outside my own family. You can get it on Amazon, you can also watch the video for free on Google [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=821</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>PostRank: 80% of Audience Engagement Now Offsite</title>
		<link>http://scalableintimacy.com/?p=817</link>
		<comments>http://scalableintimacy.com/?p=817#comments</comments>
		<pubDate>Thu, 14 Jan 2010 21:03:54 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Holland-Mark]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Social Relationship Management]]></category>
		<category><![CDATA[Web 2.0 Gurus]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ilya Grigorik]]></category>
		<category><![CDATA[PostRank]]></category>
		<category><![CDATA[Site Management]]></category>
		<category><![CDATA[Social web]]></category>
		<category><![CDATA[Social Web: 2007-2009 View]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=817</guid>
		<description><![CDATA[Came across this eye-opening stat today, in light of yesterday&#8217;s Content Hub post.
PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates.
The slide deck:
Measuring Engagement of the Social Web: 2007-2009

View more presentations from Ilya Grigorik.

80-freaking-percent. That&#8217;s just incredible to me. And yet somehow [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=817</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ten Steps To Build A Basic Content Hub</title>
		<link>http://scalableintimacy.com/?p=812</link>
		<comments>http://scalableintimacy.com/?p=812#comments</comments>
		<pubDate>Wed, 13 Jan 2010 19:08:09 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=812</guid>
		<description><![CDATA[Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like.
The key to this is creating something we call a &#8220;Content Hub.&#8221; A content hub [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=812</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Domino&#8217;s Post Update</title>
		<link>http://scalableintimacy.com/?p=807</link>
		<comments>http://scalableintimacy.com/?p=807#comments</comments>
		<pubDate>Sat, 09 Jan 2010 17:18:36 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=807</guid>
		<description><![CDATA[
 Lots of buzz around the agency about that Domino&#8217;s video, and yesterday I got this e-mail:
&#8220;Mr. Troiano,



My name is Sean Carroll and I’m working with Domino’s on the release of their new recipe and the campaign surrounding the new and improved pizza.  It is an honor and pleasure to meet you, if only [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=807</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Seth&#8217;s Blog: &#8220;What Every Mass Marketer Needs to Learn from Groucho Marx&#8221;</title>
		<link>http://scalableintimacy.com/?p=806</link>
		<comments>http://scalableintimacy.com/?p=806#comments</comments>
		<pubDate>Wed, 06 Jan 2010 16:06:10 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=806</guid>
		<description><![CDATA[
Great piece from Seth Godin on the importance of adapting to a changing context&#8230;


Perhaps the most plaintive complaint I hear from organizations goes something like this, &#8220;We worked really hard to get very good at xyz. We&#8217;re well regarded, we&#8217;re talented and now, all the market cares about is price. How can we get large [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=806</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Other Side of the Empowered Consumer Sword</title>
		<link>http://scalableintimacy.com/?p=802</link>
		<comments>http://scalableintimacy.com/?p=802#comments</comments>
		<pubDate>Tue, 05 Jan 2010 23:46:55 +0000</pubDate>
		<dc:creator>Michael Troiano</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://scalableintimacy.com/?p=802</guid>
		<description><![CDATA[Here&#8217;s what ignoring your customers on the web does for your brand.
Good luck fixing this with anything other than meaningful, operational changes.



 



Maximize The Benefit
Minimize the bullshit.
By Ken Peters, January 2010
Let&#8217;s be frank. For consumers, your brand’s value is proportional to the  amount of aggravation it adds to or eliminates from their lives. Maximize [...]]]></description>
		<wfw:commentRss>http://scalableintimacy.com/?feed=rss2&amp;p=802</wfw:commentRss>
		<slash:comments>0</slash:comments>
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