Closing Down Scalable Intimacy

by Michael Troiano on December 5, 2011

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This will be the last post to originate on this blog. It’s really not a big deal, both because SI never really cracked the upper echelon in terms or traffic or subscribers, and because I’ll still be writing on a bunch of other platforms. Going forward all of that content will be available through MikeTrap.com, a [...]

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Good News and Bad News for Facebook

by Michael Troiano on October 19, 2011

Yogi Berra famously said, “Nobody goes to that place anymore, it’s too crowded.” This morning I read this piece in Mashable: Then this one in eMarketer: Will Facebook’s mass appeal end up being it’s un-doing? Will the next generation of teens – who have largely shunned Twitter in favor of niche social networks – really want [...]

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The New Facebook Profile Is Pretty Cool. And All It Wants Is Your Life.

by Michael Troiano on October 3, 2011

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Originally publish in Bostinnovation. Facebook is launching another set of changes to its profile UI, and the predictable whine-a-thon among people who use the service (optionally, and for free) is well underway. Look past the reflexive resistance to change, though, and you’ll see what could be a profound shift in the role social networking services can [...]

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Tech Prom – Video World Premiere

09.26.2011

I caught a great presentation by Sean Lindsay last week, and it really hammered home for me how the Boston startup and digital marketing community is coming into its own. Social events have and will continue to play an important role in knitting us all together, which is why I’d like to take a moment [...]

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Launch is for Amateurs

09.17.2011
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republished from Bostinnovation Sometimes I feel bad for marketing folk. I mean… Sailors sail. Builders build. Bricklayers lay. And the world is glad. But marketers who busy themselves marketing can destroy value as readily as they create it. Examples abound. Say you’re an enlightened entrepreneur, assembling a world class team to create the Next Big Thing. [...]

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Reflecting On The Middle, And The End

08.22.2011
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First day back from vacation, thought I’d do what others have done this Summer and offer up a few personal thoughts to mark the occasion. It’s been a tough couple of months for me, probably tied up in some combination of my eldest daughter’s transition to eye-rolling teen-dom, an intense patch of client opportunities and [...]

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Opinion: Spotify Is A Winner

08.10.2011
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The Wall Street Journal recently announced that Spotify, the former Europe-only free streaming music service, crossed the 1.4 Million user mark after just one month of operation in the US. Perhaps even more impressive, 175,000 – 12.5% of those accounts – have converted over to one the company’s 2 subscription models. Assuming an even split between the [...]

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It’s Google Plus vs. Twitter, Not Facebook

07.18.2011

Here’s a mid-Summer prediction for you… The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter… and while Google+ will become a franchise for The Goog, Twitter will win. Here’s my thinking. Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter [...]

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7 Habits of Highly Effective CEO Tweeters

07.11.2011

eBook from our recent CEO Series event: 7 Habits of Highly Effective CEO Tweeters Enjoy. Thoughts welcome…

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Social Media for CEOs

07.07.2011
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We had our first CEO Series event last week, bringing about 50 Boston-area CEOs together for a night of cocktails and discussion at the storied Harvard Club on Comm Ave. We chose “Social Media for CEOs” as the topic for our first event, and Zipcar CEO Scott Griffith opened the festivities with a few personal [...]

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Growing Your Business Through Social Media

06.30.2011

Spoke at WBZ Radio’s business breakfast, on “Growing Your Business Through Social Media.” It was fun to be up there with Twitterati media darlings including the eminently practical Paul Gillin, the eminently entertaining Laura Fitton, and the eminently orange Seth Priebatsch. It was a 101-type session, reinforcing the fundamentals of social media for business: It’s about [...]

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